01 July 2020

Majid Al Futtaim, a leading shopping mall developer and leisure pioneer in the region, has announced that work is nearing completion on its Dh377-million ($102.6 million) East Court redevelopment project.

This marks the culmination of a two-year-long project towards a renewed shopping experience and compelling addition of the home category at City Centre Deira.

The focal point of the East Court will be realised in September as City Centre Deira anchors the shopping experience in a ground-breaking move with the launch of a new food and beverage (F&B) concept, Food Central, a first-of-its-kind experience within the Majid Al Futtaim portfolio.

Through efforts to remerchandise and improve the mall ambiance, the 1.1-million-sq-ft City Centre Deira is reintroducing the ‘Home’ category after more than 15 years and opening a total of 35 new shopping, dining, and entertainment outlets through 2020.

The redevelopment works have also involved the introduction of additional elevators and escalators in the Centre Court, East Court, and within Centrepoint and Food Central.

Majid Al Futtaim Properties Managing Director (UAE, Oman and Bahrain Shopping Malls) Fuad Sharaf says: “The culmination of more than two years’ worth of work and planning, the redevelopment of City Centre Deira enables us to keep pace with changes in modern consumer preferences.”

With the completion of its redevelopment, City Centre Deira reaffirms its position as one of the most prominent shopping destinations in the region, says the mall developer.

Some 25 years after its initial launch, Majid Al Futtaim’s first ever shopping mall remains one of the region’s most visited destinations for both residents and tourists alike, it adds.  

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