01 June 2021

Euro Motors (EM), the official importer of BMW Group vehicles in Bahrain, has announced the opening of its fully refurbished and state-of-the-art showroom.

The facility is an architectural milestone and customers will be able to sense the exclusivity, sophistication and progressiveness the dealership offers across all touchpoints, said its top official.

“We are pleased to reveal Euro Motors‘ new and improved luxury showroom in Manama. This advanced facility sets a new benchmark,” remarked David McGoldrick, General Manager at Euro Motors.

It comprises three specific spaces, including the central BMW and Mini showrooms, which host several offices and the car delivery area, and the BMW Motorrad showroom, he noted.

According to him, the landmark facility has been designed with the customer in mind and now boasts stunning brand signage.

“Upon entry, customers will be greeted by the exquisite design and revamped layout, as well as a team of dedicated service providers who will direct them to the appropriate specialist,” observed McGoldrick.

“With the capacity to display more models, the well-lit showroom will feature all the latest BMW models as well as a new dedicated showroom for BMW M, alongside a spectacular luxury class showroom made up of opulent and intricate fine wood,” he added.

According to him, the facility will also include a custom area designated to the British manufactured Mini range and the BMW Motorrad collection.

In the Mini showroom, guests can expect an elevated experience thanks to unique design elements that underline the ethos of the brand. With a fresh perspective, the showroom features timeless fittings and a bespoke display of the latest and most sought-after Mini lifestyle collection products.

The BMW Motorrad showroom, which has a private entrance, provides an exclusive appeal for motorcyclists, said McGoldrick.

The showroom also boasts a modern aesthetic as well as signature BMW Motorrad accents that underpin the history and transformation of the brand, he added.  

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