Caterpillar ‘pulls out’ of Bauma 2022
01 September 2021
Caterpillar, a leading global manufacturer of construction equipment with a major presence in the region, will not be taking part at Bauma 2022, according to a report.
Traditionally, the American manufacturer is one of the biggest exhibitors at Bauma, the world’s biggest machinery trade fair, held every three years in Munich, Germany.
Caterpillar machines will still be exhibited by the manufacturer’s German distributor, Zeppelin. Previously the two companies exhibited jointly.
Christophe Pelé, Caterpillar vice president with responsibility for Europe, Africa, the Middle East and Eurasia (EAME), said: “We know the Zeppelin team will create an outstanding experience at the 2022 edition of Bauma. Beyond supporting Zeppelin for the show, Caterpillar is focused on delivering ongoing interactions with customers by expanding its marketing engagements across Europe, Africa, the Middle East and Eurasia, using multiple channels.”
The company joins Volvo Construction Equipment, JCB, Metso and JLG among major manufacturers of construction machinery deciding to give Bauma 2022 a miss. JCB stayed away in 2019 too, when the triennial fair was last held.
Traditionally held in the Spring, Bauma 2022 has been pushed back to October 24-30.
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