Soft Lux features golden and gleaming qualities and elegant marble textures.
RAK Ceramics, Elie Saab team up for new lines
01 December 2021
RAK Ceramics has joined hands with fashion designer Elie Saab to launch new bathroom and surface collections which marry luxury design with ceramic expertise.
The Elie Saab Bathroom and Surface Collections, which mark the first foray of the fashion designer into the world of ceramics, aims to inspire interior designers and architects to create unique, luxurious, and distinctive living environments, says the Ras Al Khaimah-based ceramics specialist.
Five elegant collections are brought to life, encompassing: Glamour, Liquid Metal, Royal, Soft Lux and Travertinum.
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Liquid Metal ... spontaneous in striking gold with concrete finishes, adding a contemporary touch to interiors. |
Elaborating on these collections, a spokesman for RAK Ceramics says: “With its stunning and sophisticated onyx, palissandro and dark marble finishes, the Glamour collection makes a fashion statement in any room, where Liquid Metal is more spontaneous in striking gold with concrete finishes, adding a unique and contemporary touch to interiors.
“With uncompromising attention to detail, the Royal collection adds a commanding elegance to any contemporary living space. Soft Lux adds a genuinely luxurious decadence to the range with its golden and gleaming qualities and elegant marble textures. Finally, the organic textures and timeless golden accents of Travertinum add a natural charm and enduring elegance to any prestigious living space.
Elie Saab Jr, CEO of Elie Saab Group, says: “Collaborating with RAK Ceramics broadens the scope of our product offerings and extends the brand’s DNA by introducing another way of luxury living and translating the heritage of Elie Saab’s signature with our distinctive style that combines contemporary and timeless. We are working towards offering our clients and brand’s enthusiastics a 360-degree experience of Elie Saab lifestyle.”
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Glamour ... part of the new collection. |
Abdallah Massaad, Group CEO, RAK Ceramics, comments: “We are proud to have collaborated with Elie Saab and his team to create a truly remarkable tiles and bathroom collection which raises the bar in terms of ceramic design and manufacturing.”
“RAK Ceramics and Elie Saab share a vision of exquisite design, impeccable craftsmanship, and uncompromising ceramics excellence, and we look forward to creating more products in the future,” he adds.
RAK Ceramics is one of the largest ceramics brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the company has the capacity to produce 123 million sq m of tiles, five million pieces of sanitary ware, 24 million pieces of porcelain tableware and one million pieces of faucets per year at its 22 state-of-the-art plants across the UAE, India and Bangladesh.
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