01 February 2022

Dayim Equipment Rental Company is pushing ahead with plans to launch a UAE operation hub in the second quarter of this year as part of its multimillion-dollar expansion programme across the region to meet the surging demand for its services in the equipment rental market.

This follows a highly successful year for the leading full-service equipment rental firm, which crowned its achievements in 2021 with the completion of the fast-track order for the Saudi Grand Prix circuit.

Elaborating on the moves made with regard to setting up the UAE operation hub, Andy Carter, General Manager – Mena, told Gulf Construction: “The business plan for our UAE hub was presented to our investment board and was approved in early December 2021. We are currently interviewing new team members for the operation and have identified several potential operational locations in Abu Dhabi and Dubai. In addition, we have met with our key supply partners to agree delivery schedules for the equipment.”

Dayim Equipment Rental already has fully operational hubs in Saudi Arabia, Bahrain, Qatar and Kuwait, and apart from the UAE, the company is looking at expanding to Oman. It is also boosting its depot network in Saudi Arabia. Outside the GCC, it is looking to expand its operational network into Iraq and India.

“We invested heavily during 2021, which was a record year in terms of revenue and profitability, and this year we will continue to increase our fleet and renewals,” said Carter.

With a fleet of more than 5,000 rental units, Dayim Equipment Rental is supporting a number of developers and major contractors that are implementing mega projects that will deliver the kingdom’s 2030 Vision. This includes all the main engineering, procurement and construction (EPC) contractors – both local and international – and all their major subcontractors doing marine, foundations, civil and electromechanical works, he said.

Dayim also supplies equipment to all the major oil and gas, operation, well service companies, including Aramco. In fact, it was recently awarded an eight-year supply contract for equipment rental for the world’s biggest oil company.

Among the projects successfully handled by the company last year was the contract for the Jeddah Formula One Circuit, which hosted the Saudi Grand Prix in December.

According to Carter, the contract’s scope of work included the supply of a full range of machinery with 24/7 operated service and fuel management.

“Most of the supplied kit included material handling, mobile elevated work platforms (MEWPs), earthmovers, lighting towers and specialist trucks working with the track operations, broadcast support, catering and signage functions of the opening race. All the teams were very impressed with our kit and service, and mainly our Manitou telehandlers and lift trucks became favourites. The key deliverables were safety, quality and timelines and we are proud that our team has delivered a fantastic result despite tight deadlines and a demanding situation, and we have gained all appreciation from the organisers and participating teams,” Carter said with pride.

Dayim’s fleet represents several major global brands, including Atlas Copco, Kaeser, Generac, JLG and Genie, and the company has additionally acquired the dealership for Manitou products which are now offered on rental, leasing and sale. Manitou is also its most popular machine.

Power generation equipment makes up 56 per cent of its 5,000-unit rental fleet. The average age of its fleet is three years which places Dayim Equipment Rental in the top spot in the list of similar-sized rental suppliers, according to Carter.

The company recently boosted its fleet with a number of environment-friendly product lines, including lithium-powered generators and solar tower lights.

“We are currently demonstrating a full solar-driven power pack to run our remote sites,” said Carter.

To meet customer needs, Dayim can customise solutions as per client requirements irrespective of the region they operate in. It also carries out full onsite project inspection to ensure safe working and that it is supplying the correct equipment for the clients’ application.

A bespoke ERP system linked to a central GPS help desk covers the full region.

Commenting on the outlook for the rental market, Carter said: “Equipment rental is still in its infancy in the Middle East when you compare it to the European rental sector. Clients are now realising it does not make financial sense, or it isn’t the best use of capital, in owning large fleets of equipment.”

Considering that the global Covid-19 pandemic compounded further the clients’ needs to conserve capital, rental gives them a flexibility, he said, adding “the rental sector will continue to grow”.  

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