01 February 2024

Saudi Entertainment Ventures (Seven), a subsidiary of the kingdom’s sovereign wealth fund PIF (Public Investment Fund) has announced plans to set up its fifth entertainment destination, its largest in the Aseer region at an investment of over SR1.3 billion ($346 million).

The new leisure hub will spread over a 64,000-sq-m area in Abha and have a built-up area of more than 79,000 sq m. Designed by Gensler, a global architecture, design, and planning firm, the project’s architecture has been inspired by the ancient stone buildings of the area to highlight the identity of Aseer.

Saudi-based Modern Building Leaders (MBL) has been signed up by Seven to carry out the construction works.

Seven Abha will be home to eight unique attractions including a family entertainment centre that offers various experiences from arcade games, unique world-class rides to virtual reality areas. There will be a Discovery Adventures jungle-themed edutainment attraction created in partnership with Warner Bros Discovery Global Themed Entertainment, an outdoor jungle-themed attraction; a Play-Doh themed entertainment centre under licence by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology for immersive gaming.

Seven said it has partnered with leading companies in their respective fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.

Seven said it is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector.  

• Webuild lands $4.7bn deal to build three Neom dams
• Top firms vie for Jeddah Tower; Koreans ‘opt out’
• RFPs issued for Jubail 4 and 6 desalination projects
• Matarat, NCP seek EoIs for Abha airport development
• Adel unveils blueprints of Dammam urban project
• NAI to relocate truck assembly factory
• ‘World first’ adventure tourism hub on oil platform
• Longest battery-powered tramway for AlUla
• RSG, Zain telecom towers at Red Sea
• Rua Al Madinah unveils new Islamic village project
• Seven to set up $346m Aseer destination
• Bids launched for 7,200 MW plants

Tags

Riyadh Ceramics & Sanitary Ware Emerging Technologies Big 5 Construct Saudi Focus: Project Management TechTalk Legally Bound Regional News Saudi Focus UAE Focus Events Manufacturers & Procurement Tenders

Gulf Construction is the undisputed leading trade journal for the building and construction industries of Saudi Arabia and the other Gulf states. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals. In addition, regular features highlight technological developments within specific industry fields. Launched 40 years ago, the magazine has established an enviable reputation as an authoritative, respected journal with unmatched coverage of the Gulf region. Gulf Construction is essential reading for anyone with a serious interest in the region’s building and construction industry.