Gulf Construction Online - Jotun Boya tapping into tourism market

Turkey

The Pegasus ... Jotun's paints used for the project.

Jotun Boya tapping into tourism market

01 September 2002

Paints company Jotun Boya says it has tapped into the lucrative tourism development market in Turkey to overcome a general economic downturn.

A fully-owned subsidiary of Jotun of Norway, Jotun Boya is one of the leading players in Turkey's highly competitive market.

The company is a manufacturer and supplier of high-quality decorative, marine and protective paints and coatings. It has also launched high-quality emulsions and alkyd paints such as Fenomastic, Jotashield and Gardex in the Turkish market.

A Jotun Boya spokesman says the company has focused on tourism developments following the downturn, which affected most economic sectors including construction.

However, tourism has remained strong thanks to the low lira and investments that have continued in developments like hotels and holiday villages, the spokesman says.

Jotun has supplied its products to several big hotel projects, including the new luxury 4,500-bed Pegasus World Hotel earlier this year. The project was worth $350,000.

Jotun Boya is also increasing its activities in the south of Turkey as major building projects are mainly in Istanbul. Jotun has been a supplier for some of these projects, including the Ataturk Olympic Stadium with 100,000-seat capacity; villa projects such as Alkent 2000 and Optimum Evleri; and residential buildings such as Ata Konaklari and Maya Residence.

The spokesman says Jotun is also promoting its Multicolor tinting technology, one of the company's main strengths. The company is increasing the number of Multicolor machines available in Istanbul and other big cities across Turkey as part of its 'shop-in-shop' concept.