Sahara offers a diverse range of products.
Sahara looks to expand horizons
Backed by a diverse line of products, the Sharjah-based trading company Sahara looks towards expanding its business in the region.
01 January 2006
With its sight firmly set on expanding business and exploring new markets, the Sharjah-based Sahara Trading continues to serve the domestic glazing industry of the UAE by providing a wide range of products and equipment.
Established in 2001 to serve the construction sector, the company's diverse line of products includes windows patch fittings, sliding door fittings, stainless steel door handles, handrail accessories, glass partitions, shower accessories and glass tools.
Sahara's line of glass processing machineries includes double straight edging machines, straight bevelling shape machines, vertical drilling equipment, glass washing and cutting machines, vertical insulating and glass lifting equipment.
“Sahara has recently boosted its glass curtain-walling range with the Spider system which has been very well received in the local market,” says the sales and marketing manager, Samir Qubti.
“Despite being a relatively young company in a highly competitive market, Sahara has made its presence felt and carved its own niche, by aggressively promoting its products within the local industry,” the spokesman points out.
The unprecedented boom in the country's construction industry has opened up several business avenues for Sahara, which is now targeting the regional market and is concentrating on expanding and developing its products mix for the glass industry.
In order to maintain a competitive edge while retaining stringent control over the quality and production cost, Sahara has formed partnerships with qualified contract manufacturers from Europe, Singapore and China.
“Presently, Sahara's customer base comprises importers, distributors and glass fabricators in the Gulf, Middle East and North African regions. We are expanding and working on increasing our share in the market,” he adds.
Sahara aims to offer every customer top products, prompt delivery and service and boasts a team of highly trained and quality oriented staff. The company also offers commissioning and after-sales services to its discerning clients across the emirates.
“Our quality engineers adhere to the customer's specification and strictly follow international standards while conducting random checks on outgoing shipments to ensure that the company's commitment to quality is upheld at all times,” he says. “Our technicians also undergo extensive periodic training on the installation, operation and maintenance of the glass equipment and machineries to upgrade their skills in order to offer best services to our customers.”
Sahara owns a warehouse equipped with the latest inventory technology and stocks consumable products and recommended spare parts for glass equipment to ensure prompt deliveries to its clients.
“Sahara's strategy is to ensure its future growth and development lies in exploring new markets and expanding the infrastructure of the company to include showrooms, research and development and product departments. In addition, we are increasing market awareness of the exceptional products and services which we can offer and are using shows such as the Big 5 and other regional trade fairs to accomplish this task,” Qubti concludes.
