Australian technology leader in the manufacture of cabling systems Madison is confident of cornering a significant share of the high-end cabling market through its recently introduced OptiPON range of connectivity systems.

01 August 2006

Madison Technologies, Australia’s premier supplier to the communications industry, which was at the recent GulfBID 2006 exhibition in Bahrain promoting its state-of-the-art connectivity solutions, is confident of making further inroads into the regional market for high-quality data cabling and management systems.

The company says that it can simplify and meet the connectivity requirements of projects, both large and small. One of the products that Madison is actively promoting in the region is its OptiPON (passive optical network), fibre-to-the-home system, which promises seamless connectivity, even in the harsh environments of the region.
“The system has already been used at the Al Areen resort project in Bahrain and talks are on with various other developers to integrate the system into their projects,” says David Redfern, managing director of the company.
With OptiPON, the existing speed of the Internet in homes and offices can increase by at least 100 per cent. The new system, which will replace copper cabling with optical cables, will have the capability to transmit one GB data per second. The system promises broadband “triple play” which means voice, video and data services can be delivered by developers over cable modem to all the residents within the project.
Redfern explains: “OptiPON includes a fibre head end that is located centrally within the project, from which connections can then be branched out to link residential units up to 30 km away, without loss of data and without the use of any boosting systems. Each cable can be used to link up 32 houses and in all, one system of OptiPON can branch out 512 connections. Using the system, copper cabling is limited only within the house, ensuring that quality connectivity is ensured from the head end to the residential units.
“The fastest-growing trend in new residential communities is the ‘digital lifestyle’. Music and video downloads, voice communications, high-definition pay TV, video-on-demand, on-line gaming and ultra-high-speed Internet are just a few of the consumer preferences found in the 21st century home. Advanced fibre-optic technology delivers these latest digital technologies along with telephone, broadband and television directly to homes.
“Not surprisingly, developers and builders everywhere see the marketing and sales value of creating fibre-connected communities. As consumer demand for digital services increase exponentially ... developers and builders seize the bottom-line opportunity, using the OptiPON Network.
“Developers and builders profit from the ready access to technology and premium services provided by a fibre-optic platform. Master-planned communities that meet the strong consumer demand for ultra-high bandwidth and are flexible enough to support emerging technologies, are the first properties purchased by builders and the first sold to homeowners,” he says.
“Developers who decide to own and operate a fibre-optic network, generate a supplementary monthly income, while also holding an appreciable, tangible, revenue-generating asset.
“While some developers may not want to get involved in a venture outside of their core development business, they have two viable options: own the network while outsourcing network operation, or outsource both the ownership and the operation of the network. With either option, the fibre-optic network still provides an additional source of revenue and remains a key differentiator for a planned community.
“Through the OptiPON network, developers and builders can take full advantage of the digital lifestyle trend, creating fibre-connected communities that build revenues and assets while satisfying consumer expectations of ultra-high-bandwidth in the home,” he concludes.

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Gulf Construction is the undisputed leading trade journal for the building and construction industries of Saudi Arabia and the other Gulf states. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals. In addition, regular features highlight technological developments within specific industry fields. Launched 40 years ago, the magazine has established an enviable reputation as an authoritative, respected journal with unmatched coverage of the Gulf region. Gulf Construction is essential reading for anyone with a serious interest in the region’s building and construction industry.