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Augmented Reality

AR set to transform global travel, tourism sector, says expert

Companies in the tourism sector are investing in emerging technologies such as augmented reality (AR) to improve traveller experience after the industry was severely impacted by the COVID-19 pandemic and geopolitical tensions, according to Glo

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AR & VR in entertainment to top $45bn by 2027: study

The role of augmented reality (AR) and virtual reality (VR) in entertainment is projected to reach a CAGR of 31.8% by 2027 to $45.20 billion, said not-for-profit platform Menalac, citing an Analytics Insight report. The role of au

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Industrial AR market to hit $70bn by 2025: Report

The industrial market will quicken its adoption of Augmented Reality (AR) smart glasses and mobile devices and minimize costly inefficiencies, driving the industrial augmented reality (AR) market to reach $70 billion by 2025, a report said.

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Booming AR industry can disrupt future oil, gas operations, says report

While the adoption of augmented reality (AR) in the oil and gas industry is in the introductory phase, this evolving technology has the potential to disrupt the traditional operational functions in the sector over the next five years, accordin

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Golden Scent launches new AR feature for beauty lovers

Golden Scent, the leading Saudi Arabian e-commerce beauty platform, is the first in the Middle East to launch a one of a kind “Augmented Reality” feature on its Android and iPhone app. Branded as Virtual Try-On, the fe

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Industry 4.0 shaping the future of sustainable business

The Middle East and Africa market for augmented and virtual reality is expected to grow to $6 billion by 2020, according to the International Data Corporation. As the digital trend continues to innovate, it will transform the future of sustainab

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Mideast AR-VR market seen at $6bn in 2020

The Middle East and Africa market for augmented and virtual reality is expected to grow to $6 billion by 2020, according to the International Data Corporation, noting that the digital trend transform the future of sustainable business.

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Mideast AR-VR market seen at $6bn in 2020

The Middle East and Africa market for augmented and virtual reality is expected to grow to $6 billion by 2020, according to the International Data Corporation, noting that the digital trend transform the future of sustainable business.

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BMW i pilots augmented reality product visualiser

BMW i is the first automotive brand in the world to offer customers an interactive, 3D augmented reality experience of their products in a pilot programme which is being rolled-out from today. Using Tango, Google’s smartphone augm

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BMW i pilots augmented reality product visualiser

BMW i is the first automotive brand in the world to offer customers an interactive, 3D augmented reality experience of their products in a pilot programme which is being rolled-out from today. Using Tango, Google’s smartphone augm

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