Golden Scent, the leading Saudi Arabian e-commerce beauty platform, is the first in the Middle East to launch a one of a kind “Augmented Reality” feature on its Android and iPhone app.

Branded as Virtual Try-On, the feature enables shoppers to try on makeup without the physical need to visit a retail store.

Golden Scent’s continuous efforts to enrich the customers’ shopping experience by making their journey easier and smarter, underlines the strength of the company’s objective by being the regional reference for customer satisfaction.

While similar innovations are being adopted across many industries, Golden Scent is taking the lead in the integration between technology and cosmetics while growing its wide catalogue of beauty products.

Users of the app can now rely on the smart feature to test makeup products from the comfort of their own homes before purchasing them from Golden Scent’s online store.

The initiative was inspired by Golden Scent’s strong belief in the importance of trying products before purchasing them. Since the beauty platform hosts a wide variety of products from a large assortment of brands, the feature offers the opportunity to experiment with hundreds of colours and products within seconds, unlike the extended shopping journey most customers face in retail stores.

In addition, it has been proven that sales have been increased on platforms that provide engaging interactions. While users spend more time on an app that utilises the “Augmented Reality” feature.

"We are thrilled to introduce the Virtual Try-On feature within our Golden Scent app and we are confident that the beauty customer will enjoy, engage and appreciate a more immersive experience," said Malik Al Shehab, founder and CEO of Golden Scent. - TradeArabia News Service