Thursday 14 November 2024
 
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How AI can boost sales for retailers

DeepL, a leading global language AI company, has released its newest white paper on how retailers can make the most of artificial intelligence (AI) to drive sales during upcoming shopping seasons such as back to school and holiday shopping.

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How AI can boost sales for retailers

DeepL, a leading global language AI company, has released its newest white paper on how retailers can make the most of artificial intelligence (AI) to drive sales during upcoming shopping seasons such as back to school and holiday shopping.

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Publicis Groupe launches new internship programme

Publicis Groupe ME&T, a leader in advertising and communications has announced its new internship programme named PubCubs.    This 10-week programme, starting from June 3, 2024 till August 8, 2024 offers

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Viola Communications signs partnership with Adnoc

Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with Adnoc to utilise outdoor media leasing spaces for advertising in the capital and enhance Adnoc's brand vi

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OMG MENA, The Neuron partner to boost programmatic digital OOH

Omnicom Media Group MENA (OMG MENA) has partnered with The Neuron to boost its programmatic digital out-of-home (OOH) offerings in the Middle East.   OOH is embracing its digital transformation and the partnershi

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Connected TV ad spend set to hit $26bn globally

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, according to a new study.    However, while CTV is keeping overall television spend

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Dubai Taxi to carry advertising screens on limousines

Dubai Taxi Corporation (DTC) has signed an agreement with ADTECH 7 Marketing Management to operate advertising screens onboard DTC's limousine fleet showcasing various products and services from advertising companies. This mov

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Dubai Taxi to carry advertising screens on limousines

Dubai Taxi Corporation (DTC) has signed an agreement with ADTECH 7 Marketing Management to operate advertising screens onboard DTC's limousine fleet showcasing various products and services from advertising companies. This mov

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Viola to launch new digital out-of-home media in Abu Dhabi

Viola Communications, a communications firm in Abu Dhabi, is introducing a digital out-of-home (DOOH) advertising platform offering a new and dynamic option for concerns wanting to roll out marketing campaigns.   

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BackLite wins Galleria Al Maryah Island contract

Gulf Related, a joint venture between Gulf Capital and US-based The Related Companies (the developers of Hudson Yards in New York), has awarded a 10-year-contract to BackLite Media, a premier out-of-home advertising company, for all advertising

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