Viola Communications, a leading marcomms solutions provider in the MENA region, has entered into a 10-year strategic partnership with Adnoc to utilise outdoor media leasing spaces for advertising in the capital and enhance Adnoc's brand visibility in Al Dhanna city.

 

As part of the partnership, Viola will install and operate outdoor media advertising solutions on Adnoc assets in strategic locations across the capital and Al Dhannah city to ensure maximum audience engagement. 

 

The company will prioritise local suppliers while strengthening Adnoc’s In-Country Value contribution to Al Dhannah as it delivers on the partnership agreement, it said.

 

The agreement was signed at Adnoc's headquarters by Saif Al Falahi, Executive Vice President of Group Business Support & Special Tasks at Adnoc, and Ammar Sharaf, Founder and CEO of Viola Communications, in the presence of senior representatives from both entities.

 

Viola Communications is a subsidiary of the Multiply Group under IHC.  – TradeArabia News Service