Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, showcased its latest innovations and designs at the Downtown Design 2018 trade fair held recently in Dubai, UAE.

A key trade fair dedicated to original, high-quality design in the Middle East, Downtown Design 2018 saw Ideal Standard coming up with a novel stand divided into four distinct areas - three were dedicated to product display, while the fourth added to the interactive feel at the exhibition by accommodating a virtual reality (VR) experience.

Using a VR kit, visitors had the opportunity to experience a fully-equipped virtual Ideal Standard bathroom, and walk through it while examining the world-class solutions on offer.

That enabled architects, designers as well as consumers to have an amazing experience that transcends the limitations of the 130-sq-m  stand. Also, available on location was a “digital table” that works as a notebook and offers a treasure trove of information about Ideal Standard.
 
Ideal Standard’s stunning display was driven by the objective to give prominence to trend setting design and product innovation.

During the event, the company presented its latest product portfolio – the Strada II stylish and versatile ceramic range, Edge & Ceraline mixers, along with Ipalyss vessels and Idealrain Evo showers.
 
Created by leading industrial designers at Studio Levien, Strada II ceramic range offers a soft, light design in line with current tastes and trends.

It consists of a flexible basin range, with options to fit every design scheme in a range of sizes and models. Options include washbasins, vessels, vanities, under and semi-countertops in sizes ranging from 40cm to 120cm.

Ideal Standard brought to the fore the winner of German Design Award 2019 Edge - its new minimalistic collection of mixers – inspired by a return to the essential in design and architecture, with an emphasis on quality materials and simple geometric shapes, said the statement.

With a clean, continuous shape, Edge blends seamlessly to its design environment and gives a much needed versatility. Discover mixers for the bath, shower and basin in this wide range for every configuration and function, with varying heights and features. Environmental and economic benefits come from the use of 5l/min regulators, Click technology and hot water limiter, which minimize water consumption without impacting on your experience, it added.
 
The company also unveiled the Ipalyss, its very unique range of vessels, featuring the latest innovation in ultra-thin ceramic material, Diamatec.

This patented new material was developed using a unique blend of specially refined materials, resulting in exceptional robustness that allows designers to achieve the near impossible: extremely thin, straight edges that are extremely robust and durable.

These products are especially well suited for demanding environments, such as hotels, where an effective combination of aesthetics and durability is of paramount importance.
 
To complete its wide array of solutions, Ideal Standard also unveiled the IF & Red dot award winner - Idealrain Evo, a wonderful addition to the already successful Idealrain showers.

The collection offers advanced technology and eye-catching designs with a unique user showering experience. A central design and function element is the flush integrated push button for activating spray modes that will suit every individual need.

Engineered in Germany, Idealrain provides efficiency, with no loss of experience for users. All handsprays feature an in-built flow regulator that reduces water consumption in high pressure systems to just 8 L/min without impacting user experience, while the precision-designed flow engine delivers optimal spray performance, it added.
 
Ideal Standard Mena CEO Ahmed Hafez said: "Ideal Standard has always been moving the industry forward with significant innovations, all the while helping people create beautiful, functional bathroom spaces."

"We are happy to showcase our latest product launches at Downtown Design exhibition, which offers a unique platform for established and emerging brands to converse with professionals, like designers, architects, contractors etc. Through our participation, we aim to unveil our pioneering products and reinforce our commitment to water and energy saving," observed Hafez.
                       
"The company, associated with some of the most prestigious projects in the Gulf, is committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom solutions, which meet every demand where aesthetics are as important as performance," he added.-TradeArabia News Service