German sanitaryware major Hansgrohe said two of its brands - hansgrohe and Axor - have opened their showrooms in Abu Dhabi, which will showcase a wide range of its kitchen and bathroom products as well as its premium luxury sanitary brands. 

 

With these new Abu Dhabi outlets, being set up in partnership with Dubai Integrated Trading Company and Sanitary Materials Company, hansgrohe and Axor are extending their footprint with customer touchpoints in the UAE.    

 

The new showrooms will enable Hansgrohe to demonstrate a wide range of its kitchen and bathroom products, including faucets, accessories, and shower systems to both trade and consumer audiences, said the company in a statement. 

 

The German sanitary giant said these new showrooms will boast live displays incorporating overhead showers, shower sets, hand showers, thermostatic modules with concealed and exposed installations, and will include leading product ranges, including, from hansgrohe - Rainfinity, Raindance, Pulsify - and from Axor,  - Showerheaven, Axor Citterio, Axor One and the FinishPlus range.

 

This new experiential showcase will enable customers to interact with the comprehensive collections and appreciate how both brands facilitate the ultimate washing and bathing experience, as well as conserving water.    

 

Andreas Wolf, Managing Director (Hansgrohe Middle East) said: "We are incredibly excited about this new venture which forges an even closer relationship with our premium distributors, Dubai Integrated Trading Company and Sanitary Materials Company, and which will increase our brand profile across the region."

 

"Our products are created to harness and accentuate the powerful properties and nature of our most precious resource, water, and we are now able to effectively demonstrate this to potential customers, including architects, specifiers, and designers, as well as the general public," explained Wolf.  

 

"Ultimately, we can show at first-hand how AXOR and hansgrohe can meet their requirements for design innovation and originality, combined with high quality manufacture," he added.    

 

Engineer Osama J Ailabouni, Managing Director of Sanitary Materials Company, said: "The opening of our new showroom takes our long-standing collaboration with hansgrohe and Axor into a new era, and we welcome this.  SMC has forged relationships with leading architects, specifiers and contractors across the southern emirates who require quality premium sanitaryware for their projects."

 

"They will now be able to see and physically sample products at their leisure, appreciating not only the great aesthetics, but the water conservation aspects too. In addition, we anticipate that our business to consumer proposition will now be significantly boosted.," he added.-TradeArabia News Service