Groupe PSA, a French multinational manufacturer of automobiles, said that its Global Executive Committee has appointed Samir Cherfan as the executive vice president of Middle-East Africa region, as part of its implementation of the Push to Pass strategic plan.

Cherfan has also been named as a member of the Global Executive Committee, said a statement.

Having successfully contributed to the results of the Group in Middle-East Africa since 2017, Cherfan will bring his vast knowledge of the markets and partners of the region as well as his experience in various jobs of the automotive industry, such as engineering, programs and business activities acquired from different manufacturers, it added.

He replaces Jean-Christophe Quemard, member of the Global Executive Committee, appointed starting September 1 as Groupe PSA’s executive vice president for quality.

Executive Vice President of Middle-East Africa since 2014, Jean-Christophe Quemard has significantly contributed to the construction and implementation of the Groupe PSA development plan in the region, it said.

Carlos Tavares, chairman of the managing board of Groupe PSA, said:  “These two appointments aim at strengthening the implementation of our Push to Pass strategic plan, which targets especially the accelerated deployment overseas and a Top 1 position in terms of quality.”

“The experiences and skills of Samir Cherfan and Jean Christophe Quemard respond perfectly to this double ambition in their respective missions,” he added. – TradeArabia News Service