Dubai Airport Freezone Authority (Dafza) has launched a new customer rewards programme, which provides its members with various offers and services from a group of partners and prestigious brands across different sectors.

The “Hayak” programme is especially designed for employees from the companies operating at Dafza and the first of its kind programme across free zones in the emirate of Dubai.

The programme will benefit more than 18,000 employees working in over 1,800 companies across 20 sectors that have their regional headquarters in the free zone.

This programme aims to ensure the happiness and satisfaction of all employees working in the free zone as well as enhancing their positive energy and productivity levels, and increasing institutional loyalty rates.

Such endeavours are geared towards keeping in pace with the aspirations of investors, entrepreneurs and talents to enhance their happiness in the regions' best professional environment. The programme represents an integrated platform that features listings of all the offers and privileges provided by both public and private sector companies and brands for employees in the free zone.

“The launch of this programme is part of our efforts to support business environment and corporate community in Dafza. This initiative aims to enhance the experience of investors and companies in the free zone, aligning with our strategy, which is focused on satisfying our customers and providing the utmost support to their employees," said Amna Lootah, Assistant Director-General at Dafza.

"We seek to cooperate with various free zones across the emirate to expand the scope of the programme and broaden its beneficiary base by ensuring that it is accessible to all the related employees.”

“The design and implementation of this programme follows a careful consideration of the needs of the community of employees in the free zone, which contributes to realizing our CSR plans," Lootah added. "The launch date of the programme coincides with the beginning of the summer season and the return of the tourism sector, which allows beneficiaries to enjoy the many offers available during this period.”

The special offers provided by the programme can be accessed anytime and anywhere through a dedicated application that will soon be available on Apple’s App Store and Google Play Store in Arabic and English. The app will allow beneficiaries to browse offers, discounts, and other features, such as following up on the latest news and the schedule of events as well as submitting virtual cards by to the entity providing the offer.

The programme includes offers from over 50 multinational brands, reputable retail companies and popular destinations, including Emaar, Emirates Palace, Fitness First, Europcar, Atlantis, Wild Wadi, Hilton Garden Inn and Eleganza among others. More offers are expected in the coming period, a Dafza statement said. – TradeArabia News Service