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Alpha Dhabi JV to acquire luxury lifestyle group CE LA VI

ABU DHABI, October 18, 2023

ADMO, a joint venture between Alpha Dhabi Holding and Monterock International, has announced that it has signed a definitive agreement to acquire rapidly growing luxury lifestyle group, CE LA VI.
 
CE LA VI (which translates to This is Life in Frence in French) first opened its doors in Southeast Asia. Drawing inspiration from the region’s rich artistic heritage, the brand is deeply rooted in the artistic influences of Southeast Asia’s art, carvings, paintings, and temples.
 
It has expanded over the years and now has a presence in gateway cities such as Singapore, Dubai, Tokyo, and Taipei, with its unique multi-concept dining and entertainment offerings in iconic venues continuing to attract guests from across the world who seek spectacular and unforgettable experiences.
 
ADMO said this strategic move signifies its accelerated efforts in building a diverse portfolio of luxury, lifestyle, F&B, and entertainment brands, significantly expanding its global lifestyle presence to the east.
 
In 2022, ADMO was unveiled, aiming to curate a portfolio of premier luxury and lifestyle brands, with the acquisition of Nammos Group. Both entities remain committed to exploring global investment opportunities, with ambitions to establish a leading platform of lifestyle, luxury, hospitality, and entertainment projects.
 
Petros Stathis, Vice Chairman of ADMO, pointed out that this acquisition was not just a strategic move to expand globally, but a bold statement of the group's vision and pace to identify and invest in brands that have a distinct market presence and transform them into world leading brands. 
 
"This acquisition not only expands ADMO’s global lifestyle presence to the east but also underscores our focus on building and nurturing a portfolio of world-dominating lifestyle brands," he noted.
 
"CE LA VI, with its unique brand essence and significant presence in key global markets, is a testament to our commitment and a valuable addition to our ever-evolving portfolio," he added.-TradeArabia News Service



Tags: lifestyle group | Alpha Dhabi | Monterock International |

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