Buffalo Wild Wings, a leading restaurant brand in the US, has launched in the Middle East with the opening of its first restaurant on Jumeirah Beach Road in Dubai, UAE recently.

 

Both foodies and sports fans alike are fired up and ready to cheer on this new sports restaurant, recipient of hundreds of ‘Best Wings’ and ‘Best Sports Restaurant’ awards in the US, said a statement.

 

Buffalo Wild Wings was founded more than 30 years ago in Ohio by two buffalo wing-loving pals, and has since grown into a global brand of over 1,100 locations. 

 

This American food chain elevated commonplace dining by leveraging a universal passion to create the ultimate sports-viewing experience with great tasting wings. Put that together with sports, and it has got the ultimate recipe for family fun, it said.

 

Frank Herzog, director International Operations, said: “We are very excited to be bringing the Buffalo Wild Wings experience to the Middle East with the first restaurant in Dubai, and we look forward to becoming a part of this dynamic community."

 

The Dubai restaurant will feature award-winning, hand-spun wings in 17 of Buffalo Wild Wings’ signature sauces and seasonings, said the statement.

 

In addition, this restaurant will offer an extensive selection of local mocktails and over 60 wall-to-wall HD flat-screen TVs that capture the energy of a sports stadium. 

 

It has entered into the region through the independently-owned franchisee, The Olayan Group, a pioneer of the restaurant business in the region.

 

Samer Khawashki, president of Olayan Consumer Division, said: “At the Olayan Consumer Division, we strive to bring the best brands, products and services to our valued customers across the Mena region. 

 

“We consider Buffalo Wild Wings, the best wings restaurant brand in the world. Buffalo Wild Wings offers a family friendly experience for sports lovers to enjoy great food served in a fun environment. And given the Middle East’s love for sports, we expect big crowds and lots of excitement, especially during major sporting events.” 

 

The group also has a rapid expansion plan for Buffalo Wild Wings across the Middle East, with the second restaurant scheduled to open in Riyadh, Saudi Arabia by mid-September. - TradeArabia News Service