Nativex, a globally renowned digital marketing platform, is embarking on an ambitious expansion journey with the inauguration of its 18th office in Dubai Media City.

As the official agent for major Chinese advertising channels like Petal Ads, Baidu, Xiaohongshu, Ocean Engine, and Weibo, and with its specialised marketing solutions tailored to the real estate and travel market, Nativex said its Dubai office is strategically situated to contribute to the growth of the regional sector.

Suki Lin, Principal Director at Nativex, and Intan Agustina, Sr Director of Client Growth, will lead the new office, bringing with them a wealth of experience and expertise in the mobile marketing industry.

Their leadership will ensure that Nativex continues to deliver innovative solutions and service to clients in the Middle East, helping them navigate the complexities of the Chinese market and achieve their business objectives, a statement said.

The newly established office in Dubai will serve as a strategic base for Nativex’s operations in the Middle East, enabling the company to provide end-to-end, tailored marketing solutions to regional clients, with a focus on empowering real estate and travel and tourism businesses to connect with Chinese consumers effectively.

In an era where China plays an increasingly pivotal role in the global economy, enterprises across the Middle East are awakening to the immense potential of engaging with Chinese consumers effectively.

Nativex's expansion into Dubai aims to help in increasing brand awareness in China and attract more Chinese consumers, thereby unlocking new avenues for growth.

Suki Lin said: "The opening of our Dubai office signifies a momentous achievement for Nativex. The Middle East presents itself as a dynamic marketplace with boundless opportunities, and we are thrilled to bring our wealth of experience and expertise in China marketing to businesses across the region.

“Our objective is to empower brands with cutting-edge tools and invaluable insights to thrive in the Chinese market and realize their business objectives."

Founded in 2000, Nativex has over decades of experience in digital marketing. It serves more than 3,000 advertisers worldwide, including Fortune 500 companies in the gaming, consumer brands, travel, and real estate sectors. – TradeArabia News Service