Supercars and some of the world’s fastest and most expensive models will be showcased on the Boulevard of Dreams - a dedicated supercars zone - at the upcoming Dubai International Motor Show in Dubai, UAE.

The event runs from November 14-18 at Dubai World Trade Centre (DWTC).

The Boulevard of Dreams – one of five specialised sectors at the 14th edition of the biennial show – is guaranteed to draw huge crowds, from serious car buyers to aspiring owners, petrolheads and car-mad kids, according to event organisers.

“The region has long been synonymous with luxury and supercars, and the Dubai International Motor Show is the only destination for serious car buyers and general car enthusiasts to see all the latest models and concepts that will be making noise and turning heads on roads around the world in the future,” said Trixie LohMirmand, senior vice president, Exhibitions & Events Management, DWTC.

“In keeping with the prestige, glamour and mystique associated with the supercar segment, visitors will be in for a real treat with some big reveals scheduled for the show.

“The Boulevard of Dreams allows brands to engage more easily with both loyal clients and potential new customers; it also represents a great opportunity for young car enthusiasts who usually only witness these magnificent supercars driving past them at speed,” she added.

The Mena region is home to an ever-increasing number of high net-worth individuals (HNWIs) and ultra high net-worth individuals (UHNWIs). A recent Knight Frank report says the number of UHNWIs in the region grew by 48 per cent from 2006 to 2016, with some 7,370 UHNWIs sharing a combined wealth of $810 billion now calling the region home.

The same report says that Dubai attracted 2,000 new-to-the-city HNWIs in 2015 and so it is little surprise that the emirate’s supercar segment continues to move at a rapid pace, as evidenced by industry luminaries such as McLaren opening new showrooms in Dubai and across the region. At present, the Middle East makes up 12 per cent of McLaren’s global sales.   

Andreas Bareis, managing director Middle East, Africa & Latin America for McLaren Automotive, said: “McLaren has been going from strength-to-strength in the Middle East. We opened a new McLaren showroom in Dubai earlier this year; we opened in Beirut recently. Therefore, it makes sense for us to be present at the biggest motor show in the region. Our clients still enjoy visiting the motor show to see what’s new and the general public also enjoy getting a closer look at our supercars.”

“New at Dubai International Motor Show this year will be our 570S Spider, which has all the performance of the Coupé plus the extra exhilaration of open-air driving. We also have another two surprises, but more will be revealed at the show,” added Bareis.

McLaren will be joined at the Dubai event by other legendary manufacturers such as Ferrari and Maserati.

Italian automaker Icona, which will unveil the world’s first handmade titanium supercar – the Vulcano Titanium, which is inspired by and made with the same materials as the world’s fastest aeroplane – the Blackbird SR-71. The Vulcano Titanium is valued at a whopping $2.9 million.

Teresio G Gaudio, chairman and CEO of Icona, said: “The Dubai International Motor Show is an excellent opportunity to showcase our unique Vulcano Titanium supercar, the first car in the world handmade in titanium with more than 10,000 hours of manual hammer forming. We think that the style of this unique masterpiece will capture the discerning taste of a selected public. The Vulcano Titanium is an example of the craftsmanship of Icona blended with design and technology; we are also ready to discuss personalised, unique one-offs with keen car collectors.”

Other exhibitors in the sector eager to show that the Middle East is on track to producing its own eye-catching supercars include Rimac, which will be showcasing its Rimac Concept One – an electric supercar -  Prato and Shaali Motorsport, which will bring its UAE-made Shaali N360.

Khalid Alzarooni, founder Gotham Motors, Middle East Distributor for Rimac Automobili said: “Dubai International Motor Show offers us the perfect platform to officially launch the Rimac brand in the Middle East. The Rimac Concept One is a piece of technological art and with only a handful of these cars on the planet, the motor show gives car lovers a unique opportunity to experience the product first hand, see how far electric motoring technology has advanced, and to pre-order a car!” – TradeArabia News Service