Juffali Automotive Company (Jaco) is working on opening the largest Mercedes-Benz showroom in Saudi Arabia by end of 2023 on an area exceeding 13,000 sq m and with an investment of over SR100 million ($26.6 million).

 

It will be made according to the latest Mercedes-Benz MAR 2020 standards with the creative use of digital technology. This facility will house the largest Mercedes-Benz showroom in Saudi Arabia, spread over two floors displaying over 30 cars, and a state-of-the-art service centre, Chenghez Ahmed Khan, General Manager at Jaco, told Saudi Gazette in an interview.

 

Further investment plans in Riyadh city include the renovation to Mercedes-Benz MAR standards of our Khurais Road facility, which provides both a showroom and service centre. The service centre in Khurais is the largest Mercedes-Benz service centre in Saudi Arabia, with a functional space of over 16,500 sq m and a capacity to receive over 75 cars daily.

 

Sales and service

“In addition, over the past two years, we have developed our sales and service centres in Jeddah (Medina Rd) and Dammam/Al Khobar to meet the latest Mercedes-Benz MAR 2020 standards with incorporated digital infrastructure. 

 

“Further developments in Jeddah are also in the works to potentially open a Mercedes-Benz service factory in the north of Jeddah by 2024/2025, which will be the most extensive service and body shop centre in the western region. Customers will be able to drop off their car at a specialized receiving and delivery centre in central Jeddah for convenience rather than driving up to the service factory. Hand-in-hand with the development of our facilities is the development of our staff in all areas to meet the high standards expected by our customers,” he said.

 

Besides, Jaco will be launching various fully electric cars starting 2022 with the EQS followed by the EQE, EQS SUV, EQA in 2023.

 

Hybrid and fully electric

Mercedes-Benz has developed and introduced numerous hybrid and fully electric models in the past few years and is at the forefront of the electric car revolution with a commitment to being a purely electric car brand from 2030 onward, he said. 

 

In line with this strategy, Jaco will be launching various fully electric cars starting 2022 with the EQS followed by the EQE, EQS SUV, EQA in 2023. In support of this, Jaco has developed strategic partnerships essential to providing home electric charging stations in addition to the stations at its facilities.-- TradeArabia News Service