A groundbreaking ceremony has been held at the site of the upcoming 41,792-sq-m  DB Schenker-Ford Parts Distribution Centre (PDC) in Dubai Logistics District, part of Dubai World Central (DWC). 

 

Set to commence operations in January 2025, the facility will be a consolidated storage and distribution site, ensuring better availability of parts, optimising inventory management, and enhancing customer service.  

 

Ravi Ravichandran, newly appointed President of Ford Middle East, and Ako Djaf, Vice President DB Schenker Middle East and Africa, attended the PDC’s ground-breaking ceremony alongside senior leaders from Atlantic Warehousing DWC. 

 

Unlocking efficiencies

Ravichandran said: “Through unlocking efficiencies and streamlining operations, the new PDC won’t just ensure Ford Middle East can serve our customers better and more efficiently – it also sets us up to continue doing so following our recent and future growth, while demonstrating Ford’s commitment to the UAE and wider region.”

 

“On behalf of Ford Middle East, I’d like to express my gratitude to DB Schenker and Dubai South. Our partnership and collaboration will play a key role in improving the experience of our customers, whom we aspire to treat as family,” said Ravichandran. 

 

Djaf said: "We are thrilled to embark on this groundbreaking venture with Ford Middle East, showcasing our commitment to innovation and excellence in the automotive supply chain. This state-of-the-art distribution centre is a testament to our shared vision of providing unparalleled service and value to our customers. By leveraging cutting-edge technology and sustainable practices, we aim to set new standards in efficiency and environmental responsibility."

 

Need to modernise

“As our business in the region has grown, so too has the need to modernise everywhere. By enabling faster and more reliable distribution of automotive spare parts, the new PDC will drive improved customer service and satisfaction while helping us strengthen the always-on relationship we strive to maintain with every Ford distributor and owner anywhere they are.”--TradeArabia News Service