Leading hospitality group AccorHotels has signed a management agreement with Mawarid Finance to develop an ibis Styles hotel in Dubai, part of a mixed-use development that will also include Mawarid Finance’s new headquarters.

The 200-key ibis Styles, located in the Al Jaddaf area, marks the beginning of a partnership between AccorHotels and Mawarid Finance, a finance and investment company backed by more than 350 prominent families and institutions from the UAE and the Gulf.

Mohamed Al Nuaimi, managing director and chief executive officer of Mawarid Finance, said: “This is an exciting step forward for Mawarid Finance. Al Jaddaf is an up-and-coming business district home to established brands and companies that we believe shall embrace the value and service proposition offered by the ibis Styles brand. We are delighted to commence this partnership and we are convinced AccorHotels Middle East is the ideal operator to make the hotel's modern design, attractive facilities and great location match the needs of Dubai's leisure and corporate guests.”

Olivier Granet, managing director and chief operating officer of AccorHotels Middle East, said: “We are delighted to embark upon the development of such a differentiated project and bring to life the ibis Styles Mawarid HQ. The unique nature of this development, combining office and hotel amenities in a single complex, will enable AccorHotels to further diversify our network of individually designed ‘lifestyle’ hotels and continue catering to business travellers within the region.”

Ibis Styles Al Jaddaf will be developed in close proximity to the upcoming Cultural Village project alongside other well-known retail destinations in Dubai such as WAFI Mall, Deira City Center and Dubai Festival City. The property will also benefit from its location next to the Dubai Metro green line, providing guests with access to various destinations within Dubai and clear visibility from both the Business Bay crossing and Al Khail Road.

The Ibis Styles Al Jaddaf is expected to open in 2018. The property will include an all-day dining restaurant and a lobby café, in addition to meeting room facilities. Guests will also be able to enjoy the hotel’s gym amenities and swimming pool.

Ibis Styles belongs to the ibis brand family, along with ibis and ibis budget. ibis Styles hotels are individually designed to offer excellent value with the highest level of comfort. Each property hosts a different style, yet retains three complementary values of being modern, simple and focused on well-being.

The new Ibis Styles Al Jaddaf joins seven other properties within the rapidly growing ibis Styles network in the Middle East. At present, AccorHotels has two operational ibis Styles hotels in the UAE with the recent opening of the 251-key ibis Styles Dragon Mart and the 191 keys Ibis Styles Jumeirah.

“Dubai’s strong standing as a global business and tourism hub has kept up the requirement for quality economy and midscale hotels in the emirate. AccorHotels is committed to providing visitors with a variety of options, and we believe that the ibis Styles Mawarid HQ will add a well-priced offering to Al Jaddaf, which is currently populated with upscale and luxury accommodation,” said Granet.

AccorHotels currently operates over 70 hotels in the Middle East, encompassing close to 19,500 rooms across the luxury to economy segments. The Group’s network also includes more than 50 hotels under development in the region, bringing over 13, 500 rooms to the Middle East. – TradeArabia News Service