Best Western Hotels & Resorts organised an exclusive media familiarisation trip to Phuket this month, inviting a series of influential and up-and-coming bloggers to the island for an action-packed three-day itinerary.

Two famous bloggers and one journalist from Travel & Lifestyle’s publications, plus the winners of a Facebook Live contest organized by KTC and Chillpainai, were invited to Phuket from December 14-16, 2017. They were joined by members of Best Western Asia’s marketing team.

Staying at two hotels, the media delegates were able to experience Best Western’s different and distinct products in Phuket. Best Western Patong Beach is a modern midscale city hotel located in the main tourist hub of Patong, while Best Western Premier Bangtao Beach Resort & Spa provides an upscale beach resort experience on the island’s idyllic west coast.

Activities on the fam trip itinerary included a tour of Phuket Town, with its classical Sino-Portuguese architecture, local food tasting sessions and a trip to Mai Ton Island, an exquisite tropical paradise located just off Phuket’s east coast.

The media delegates were also provided with an introduction to Best Western Rewards, the company’s award-winning guest loyalty programme.

“Phuket is one of the world’s most popular resort destinations, attracting an ever-increasing number of domestic and international visitors to its pristine shores every year. But there is more to Phuket than just sun, sea and sand; our immersive fam trip was designed to introduce our media friends to the cultural experiences that make Phuket such a fascination destination,” said Olivier Berrivin, Best Western’s managing director of International Operations - Asia.

“Best Western offers an excellent choice of hotels in Phuket which are suitable for all types of traveler, from couples seeking a romantic beachfront break to groups of friends and families who want to be in the heart of the action. This media fam trip will help to spread the word about this enchanting island and the many activities and attractions it has to offer visitors,” Berrivin added.

The fam trip forms part of Best Western’s continued efforts to engage with the media and travel trade in Asia, for the benefit of the entire travel industry. - TradeArabia News Service