Kerzner International Holdings, the owner of the iconic Atlantis Resort and Residences and ultra-luxury One&Only Resorts brands worldwide, has announced the promotion of two key executives.

Philippe Zuber has been promoted to chief operating officer and Brett Armitage has been promoted to the new role of chief commercial officer for Kerzner International.  

Zuber will lead the successful operation of all Kerzner resorts, including the flagship Atlantis, The Palm in Dubai, the recently opened Atlantis, Sanya in China, the entire One&Only collection, and Mazagan Beach & Golf Resort in Morocco. Focused on the guest experience across the portfolio, this key role is critical to delivering the vision of Kerzner International - amazing experiences and everlasting memories. Zuber is also integral to the continued strategic growth of the company as the group continues to expand. As Kerzner has always been a pioneer in culinary experiences, Zuber will also focus on the portfolio’s food and beverage concepts, leading innovation of new destination dining experiences, entertainment and partnerships with world-renowned chefs.

Zuber joined the company in 2015 as president and chief operating officer for One&Only Resorts, where he successfully launched the evolution of the brand beyond award-winning beach resorts, to include Nature Resorts, Urban Resorts and One&Only Private Homes. He also led the successful multi-million-dollar rebirth of the iconic One&Only Le Saint Géran in Mauritius, as well as the opening of One&Only’s second nature resort, One&Only Nyungwe House in Rwanda.  In addition, Zuber introduced the new service philosophy of “We Create Joy” for both guests and colleagues, building a new culture at One&Only.  He was also responsible for completely redefining the resort well-being experience with the introduction of an exclusive global partnership with leading health wellness and beauty expert brand, Chenot.  

Armitage has been promoted to the newly created position of chief commercial officer, where he will lead all commercial functions of Kerzner International, overseeing global revenue, distribution, communications, marketing and sales. He is also responsible for the successful launch and integration of new resorts, as Atlantis and One&Only continues to strategically grow around the world.

Armitage has had an accomplished and distinguished career in sales and marketing. Joining Kerzner International in 2007, he successfully launched the iconic Atlantis, The Palm in Dubai, solidifying the resort as the world’s most foremost entertainment destination. In 2013, his role expanded to oversee the entire portfolio, leading Atlantis and One&Only Resorts worldwide and driving the integration of new resorts into the Kerzner sales structure. Armitage has revolutionised global sales at the company by introducing dynamic new ways of working including intelligent, innovative technology, building a commercial culture and nurturing impactful relationships around the world.

“As we continue to strategically grow our existing portfolio, I am incredibly pleased to have such experienced executives to support our operations and commercial disciplines,” said Michael P. Wale, chief executive officer, Kerzner International. Both executives report directly to him. “Philippe and Brett have been integral to the ongoing success of Atlantis and One&Only resorts around the world. Their leadership will make us more nimble and efficient with our existing portfolio, driving financial performance and preparing our business for future focused growth.” - TradeArabia News Service