Aman, a hospitality brand offering a collection of intimate retreats, has announced a forthcoming destination in the United Arab Emirates – Aman Dubai. 

 

Aman Dubai marks a strategic move for the brand, establishing its hallmark ultra-luxury hospitality and unparalleled service within one of the globe's most dynamic cities, the group said.

 

The project’s owner, Bright Start, is a distinguished real estate investment company with a curated portfolio of real estate assets, including a diverse offering of residential developments, commercial venues, and high-end hospitality projects. 

 

The group partners with globally acclaimed brands and will collaborate closely with Aman on the development of Aman Dubai. 

 

H&H Development, a leading real estate developer with a proven track record in the UAE, is leading the delivery of this unique property. 

Aman Dubai will occupy a prestigious shoreline setting with an expansive private beach. Encompassing an all-suite hotel, Aman Dubai will also feature a limited number of Aman branded residences, an extensive Aman Spa over 2,000 sq m in size, several choices of restaurants, as well as an Aman Club.

 

Designed by KHA (Kerry Hill Architects), Aman Dubai will have a prime coastal position directly on Jumeirah Beach with unobstructed panoramic views of the azure water and Dubai’s skyline. With nine acres of verdant gardens, Aman Dubai will showcase the brand’s much-loved minimal and contemporary design aesthetic, making use of natural materials and clean lines to frame the cityscape and waterfront views. A distinct resort experience blending the tranquillity of Aman with Arabian hospitality, it draws inspiration from the region's architectural and cultural heritage. The design features local stone in a palette of desert tones and connects subterranean spaces and courtyards to extensive sublime gardens that descend to the beach and extend to private living spaces.

 

Vlad Doronin, Chairman and CEO of Aman, said: “Dubai stands as a global city, leading the charge in dynamic evolution, offering an array of experiences for both visitors and residents alike. Responding to the requests from Aman guests for our presence in Dubai has long been part of my growth vision. Securing the optimal site was paramount to ensure the delivery of our unparallelled service and authentic experiences, for which we are world-renowned. I am delighted that we have collaborated with Bright Start who have a profound understanding of this market, to bring to life the essence of Aman in this exceptional location.”

 

"We are thrilled to bring the first Aman to Dubai. Aman is a leading lifestyle brand inspired by providing a seamless level of service and experience that is known worldwide. The brand's vision aligns with our strategy to bring exceptional experiences to the city," said Shahab Lutfi, CEO of Bright Start. 

 

"Situated in a prime location in Jumeirah 2, Aman epitomises elevated living with the azure expanse of the sea and the vastness of the sky, and residents will be immersed in a world where every detail is meticulously curated. As part of our innovative approach to beachfront development, Aman represents a harmonious synthesis of nature, art, and luxury, inviting visitors and residents alike to embark on a journey of unparalleled indulgence and sophistication,” continued Lutfi.

 

Aman Dubai is currently in the development phase.

 

Aman was founded in 1988 with the vision of building a collection of intimate retreats with the unassuming, warm hospitality of a gracious private home. The first, Amanpuri (place of peace), in Phuket, Thailand, introduced the concept and, since then, Aman has grown to encompass 35 exquisitely serene hotels, resorts and branded residences, ranging from the urban to the remote, in 20 destinations across the globe. Aman has a robust pipeline of future projects with nine under construction.

 

In recent years, Aman Group has grown to offer its coveted lifestyle beyond the parameters of its havens including Aman Skincare (2018), supplement range Sva (2020), Aman Fine Fragrance (2020), ready-to-wear collection The Essentials by Aman (2021) and performance skincare line Aman Essential Skin (2023).

 

With innovation a cornerstone of the brand’s philosophy, in 2020 Aman introduced a new hotel brand, Janu – meaning ‘soul’ in Sanskrit. Janu offers a unique take on hospitality where genuine human interaction, playful expression and social wellness are at the core of the experience. Janu aims to bring balance to the head and heart and rekindle the soul. Several forthcoming Janu hotels are already under construction with the flagship, Janu Tokyo, set to open, it said.  -TradeArabia News Service