Gulf Construction Online - Exeed Industries gets off to a flying start

UAE Focus

Ramlawi ... well thought-out strategy.

Exeed Industries gets off to a flying start

01 March 2009

A NEW industrial group that will focus on the infrastructure and construction sectors has been launched by the Abu Dhabi-based National Holding (NH) and Emirates International Investment Company (EIIC) group, a group of privately-owned companies that focuses on investments, industry, real estate, general trading, and oil and gas.

Exeed Industries, which has already begun commercial operations, enfolds a series of factories dedicated to the manufacture of geotextiles, precast concrete wall and fencing systems, aerated autoclaved concrete blocks and reinforced panels, dry mortars, plasters and renders, putties, tile adhesives and grouts, among a range of other products.
Speaking at the soft launch of the new entity early this year, Eyad Al Ramlawi, chief financial officer (CFO) and acting chief executive officer (acting CEO) of Exeed, said: “Now is the time for us to exceed – or perhaps ‘Exeed’ – market, industry, and most importantly our customers’ expectations. This is why our shareholders chose this name – something that is beyond the ordinary and achieving excellence in all we do.”
What he and his team have outlined is a well thought-out strategy that will allow the company to offer a range of solutions to the building materials market that will give Exeed its marketing and operational leverage.
“In the 1970s, industrial and manufacturing activity in the UAE was only one per cent of the GDP. Now it perhaps stands at 11 or 12 per cent. It is our intention to contribute to this growth by bringing new technology and industries to Abu Dhabi and the other emirates,” Al Ramlawi commented.
Exeed Industries aims to provide a comprehensive range of products and services required by the construction and infrastructure industries. “We are looking to build a number of business clusters such as infrastructure materials, and other main industrial sectors to be a ‘one-stop shop’ that will fulfil customers’ needs,” he said.
The National Holding (NH) and Emirates International Investment Company (EIIC) group of companies, which was established in 1999, has concentrated in investing in growth sectors in the Mena (Middle East and North Africa) region and emerging markets. It has a strong, established and highly-diversified portfolio that is regarded by industry professionals as an optimal platform from which to facilitate future strategic growth and expansion.
Within the group, Exeed Industries has been established to spearhead the industrial, construction and real estate investments for the group but which still carries the ethos and, more importantly, the integration of its companies. “This is important as Exeed seeks to establish long-term relationships with its suppliers, partners and clients, developing a diverse portfolio of industrial divisions in various growth sectors in the UAE and Mena, as well as in Europe and emerging markets,” he points out.
The company’s investment philosophy for new business development and acquisitions is selective and revolves around three main elements: the viability and potential of the project itself; upholding the highest standards of professionalism; and demonstrating the values inherent to the group’s vision and ambitions.
Exeed’s success in such a short time is exemplified by the establishment of companies such as Exeed Geotextile, Exeed Aswar, Exeed Litecrete, Exeed Premium Plaster, Exeed Glasswool and Exeed Electrocab.