01 August 2013

MORE than 350 international and regional brands will be showcased at PMV Live 2013 to be staged concurrently with Middle East Concrete and as part of The Big 5 from November 25 to 28 at the Dubai World Trade Centre.

On display at the Saeed Halls will be a full spectrum of products from the plant, machinery and vehicles (PMV) sector, including lifting equipment, power generation, access platforms, earthmoving equipment and construction vehicles.

“At this stage, we have more than 200 companies participating at PMV Live and Middle East Concrete. We fully anticipate around 350 international, regional and local brands to be present – representing a 25 per cent increase on 2012 – over 7,300 sq m of exhibition space,” said Nathan Waugh, event director.

“Of this, about 15 per cent will be brands new to the market, with a further 10 per cent representing former exhibitors who are returning to benefit from the resurgent regional market,” he added.

“PMV Live is fortunate to have many loyal exhibitors, who return year after year to the event, particularly within our outdoor area. It is fantastic to see that we will also have a very strong international presence, with country pavilions from the likes of Italy, Germany, Austria, returning to the event,” Waugh commented.

The event is seen as a key product launch platform, according to Waugh who cited the example of Terex’s Genie which, along with its distributor Al Mahroos, will be launching the Genie SX-180, the world’s largest mobile boom, on the Middle East market at the show.

“This is just one of many brands who recognise PMV Live as a key product launch platform for the Middle East market,” he said.

Highlighting the new features for this year’s event, Waugh said: “The heart of PMV Live is the outdoor area, where large machines are displayed and demonstrated. This area will be more than 50 per cent larger than in 2012, reflecting both the improvement in the regional PMV market, and the event’s growing importance as a major platform for manufacturers and distributors to
conduct business.

The outdoor area will host returning big brands such as MAN Trucks, German Gulf and Al Wasit with Hyundai.

Waugh said a programme of live demonstrations and operator challenges was also being planned, offering opportunities for machinery manufacturers to display their products in a live working environment, as well as giving operators the chance to test the latest kit from around the world.

More than 30 free-of-charge educational sessions will be held parallel to the event that will cover a wide range of topics. This will be part of a comprehensive programme of seminars, workshops and panel sessions, being drawn up, full details of which will be released 12 weeks ahead of the event. This will allow pre-registered visitors to plan their schedule at the show.

Commenting on the PMV market in the region, Waugh said: “The sector is rapidly gathering pace in the Middle East and North Africa (Mena) region, underpinned by a significant number of large-scale transport and infrastructure projects across the region.

“Currently, Saudi Arabia is the biggest hotspot for all major machinery manufacturers, with large and growing volumes of new kit continuing to be sold into the kingdom. However, the UAE has seen a recent resurge, with many manufacturers optimistic about the opportunities in both Abu Dhabi and Dubai over the coming months. In addition, with the Qatari construction sector looking set to embark on its long-awaited boom, the prospects for the GCC construction machinery market look to be buoyant.”

“With this in mind, PMV Live provides a crucial platform for the industry, with the opportunity for regional and global manufacturers and suppliers to display the latest products and solutions, to a highly targeted audience. They engage not only with buyers from the UAE, but from across the GCC and wider Mena region at the event. PMV Live has grown considerably over recent years, and combines a strong educational and knowledge share offering, with discussion on the regional impact of current industry issues.

“Previous debates have covered key issues such as global tower crane safety, the regulatory landscape, as well as environmental topics related to machinery,” Waugh concluded.

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