01 January 2015

TEREX Construction has launched a new app and a website to provide easier customer access to information.

The launch of the new distributor support application and the enhanced terex.com construction website is in line with the company’s aim to tap digital market technologies to enhance customer experience.

The application puts all content that distributors need to support their customers at their fingertips. The app, which works on both Android and iOS platforms, stores all content locally on the device allowing users to access the information 24/7, even when wi-fi or cellular connections are not available.

“We took a good look at the tools available to our sales teams and saw a tremendous opportunity to utilise tablets for content management and delivery,” said Neal Nowick, general manager at Terex in Coventry, UK.

“We have taken all of the content these sales teams need and packaged it into one device that’s easy to carry and easy to use.”

The new website now boasts a responsive design that adapts each web page’s layout to a visitor’s specific viewing environment.

With responsive capabilities, visitors to the Terex Construction website can easily view the content from a desktop, tablet or smartphone – the web pages will automatically adjust to the device’s screen size, making content easy to read and instantly accessible.

“www.terex.com/construction is one of the first in our Terex family of websites to get the update. It is designed to provide a great customer experience for our visitors who are viewing the site from mobile devices,” said Anton Urban, project manager, eCommerce Information Technology for Terex.

“The enhanced website aims to give site visitors, distributors and Terex team members, easy reading and navigation options with a minimal amount of resizing, panning and scrolling.”

As part of a focus on digital marketing technologies, Terex Construction continues to develop tools to support internal and external teams and concentrate on improving sales and marketing operations.

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