UAE Focus

Al Ahli in deal to develop media ecosystem

01 February 2019

UAE-based Al Ahli Holding Group (AAHG) has signed an agreement with Sony Professional Solutions MEA for the development of the media sector and community within Nomad, a first-of-a-kind purpose-built ecosystem in Dubai.

Nomad is a platform of opportunities and resources for entrepreneurs and the creative community to grow their ideas and innovate, said the company.

Set to launch this year, the comprehensive development will provide production resources and advisory services to support key sectors of entrepreneurship, media, culinary arts and arts; design and gaming and technology with a roadmap of business and financial support infrastructure.

The one-million-sq-ft Nomad complex will be located within The Echo Plex near Dubai Outlet Mall, and will be developed over two years, with Phase One to be launched in 2019. In this phase, co-working spaces and production studio resources will be built, along with a pilot co-housing community in which members can live to save costs.

Phase Two will be launched next year and will encompass larger community development and the roll-out of more advanced facilities.

As per the deal, Sony Professional Solutions MEA, a subsidiary of Sony Corporation, will collaborate on a range of services including provision of equipment, joint development of programmes, events, accelerators, and workshops, as well as market access opportunities for the Nomad member community.

In addition, key members of the Sony team will be a part of its advisory board that will be instrumental in shaping a new wave of talent through the project.

As part of the deal, Sony Professional Solutions MEA will apply its industry-leading expertise to advise and mentor Nomad members, while also sharing its know-how on the technology and production side to help facilitate content creation.

The new development will leverage both AAHG and Sony Professional Solutions MEA’s significant global experience and knowledge to position itself as a world-class entrepreneurial ecosystem that will enhance Dubai and the UAE’s position as a focal point for global innovation for entrepreneurs and start-ups from an array of disciplines from around the world including the media, culinary arts, design, gaming, and technology sectors, remarked Mohammed Khammas, the CEO of Ahli Holding Group and Nomad. 




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