Zahid Tractor is new UD Trucks distributor
01 January 2020
UD Trucks, the Japanese commercial vehicle brand that is fully owned by Volvo Group, has appointed Zahid Tractor as its new exclusive importer and distributor of its trucks in Saudi Arabia. This announcement follows a mutual agreement between UD Trucks and Rolaco Group (the brand’s previous partner in the kingdom) to terminate their collaboration.
Over almost 40 years of operation in Saudi Arabia, the brand has been focused on delivering the highest possible standards of customer service, with a specific focus on minimising downtime, ensuring reliability and adhering to UD values, said a spokesman for UD Trucks.
“During the initial phase of this new partnership, UD Trucks and Zahid Tractors’ principal objective will be to achieve the highest levels of customer satisfaction whilst ensuring that customers do not experience any delays during the brand’s transition to the new distributor,” he added. “UD Trucks and Zahid Tractor are committed to raising the standards of customer service and support to the highest levels, reflecting UD Trucks’ ambitions for the kingdom and Zahid Tractor’s long-standing reputation as a customer-centric organisation.”
The new partnership between UD Trucks and Zahid Tractor is a natural transition, with the Saudi-based company already serving as the importer for several other Volvo Group brands.
Founded in 1967, and today focused on three core business units – construction machinery, commercial vehicles and rental – Zahid Tractor boasts an impressive reputation for its customer service. It has branches in 26 strategic locations across the Kingdom.
Mourad Hedna, President of UD Trucks Meena, commented: “Saudi Arabia has always been, and continues to be an extremely important market for UD Trucks. In our new partnership with Zahid Tractor, we see excellent potential for future growth and look forward to implementing the significant plans we have for the kingdom together.
“At the same time, we recognise that the strong reputation that the brand enjoys throughout the country would not have been possible without the efforts of Rolaco Group over recent decades. We thank them for this, and wish them success as they pursue their efforts in other fields.”
Nasser J Bayram, group president – transport at Zahid Group, commented: “We value this new opportunity and partnership with UD. We are excited about the strategic potential it adds to our portfolio with its range of medium- and heavy-duty trucks.
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