Tadano enhances support for cranes
01 April 2020
Tadano, the Japan-based manufacturer of cranes, said lifting companies operating in the Europe, Middle East and Africa and Russia (EMEAR) region will experience a more streamlined sales approach that offers the full range of Tadano and Demag crane equipment from a single sales contact.
From March 1, each crane equipment business manager within Tadano’s EMEAR territory began offering the full range of Tadano and Demag all-terrain and crawler crane models to customers, increasing sales efficiency, expanding market coverage and a unified sales front.
As part of the company’s efforts to advance the “One Tadano” business strategy for the region, Thomas Schramm and Klaus Kröppel now lead sales efforts for both brands, separated by new sales regions. Schramm is leading Tadano and Demag sales for the Benelux countries, Russia, Asia Pacific, Turkey and France, while Kröppel has responsibility for crane sales in DACH (Austria, Germany, and Switzerland) countries, the UK, Ireland, Spain, Portugal, Italy and the Nordics.
“As we continue with Demag integration, Tadano customers will experience a faster and more efficient sales approach for the full range of Tadano and Demag equipment,” remarked Kenichi Sawada, Chief Commercial Officer for Tadano. “By working as one and leveraging synergies, we are stronger together in support of our customers’ success.”
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