01 August 2020

Madinat Al Irfan Development Company, a joint venture between Omani tourism group Omran and UAE-based Majid Al Futtaim Properties, says it has started the construction of its customer experience centre.

The centre will be the headquarters and sales hub for the joint venture company and will include interactive displays and a covered open-air plaza for project events. It will be completed by Q1 2021.

The Customer Experience Centre is set amongst a range of premium commercial office buildings, central marketplace, healthcare district,  hotel, residential and serviced apartment buildings and a central park forming part of the future central district.

This initial phase also includes masterplanned single-family residential neighbourhoods, with a school, community recreation centre, masjid, extensive community gardens and bikeways.

Chairman Talal Al Rahbi says: “The iconic Customer Experience Centre will be a flagship feature of the sultanate’s largest urban development project. It follows the launch of the initial phase of the mixed-use development on a 550,000-sq-m site. This represents around 11 per cent of the overall site development which will be rolled out in numerous phases.”

The Customer Experience Centre is designed to reflect a modern architectural approach in line with the project’s vision of sustainability, innovation and community connectivity. Features include an impressive floating roof, which forms the base for a solar farm and will power most of the building.

The roof will cast gentle shadows over the grand open-air plaza, which will be used for events. The contemporary minimalist architecture in themes of white are reminiscent of the historical colours of Muscat, while the transparency of its glass enclosure symbolises the openness of Madinat Al Irfan.  

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