Gulf Construction Online - Ideal Standard unveils ‘superslim’ shower tray

Ceramics & Sanitary Ware

Ultra Flat New ... a depth of just 25 mm.

Ideal Standard unveils ‘superslim’ shower tray

01 February 2021

Ideal Standard, a leading provider of public and private bathroom solutions for more than 100 years, has revealed the latest addition to its shower tray collection – Ultra Flat New.

Combining one of the slimmest, smoothest designs on the market with everyday practicality, the Ultra Flat New shower tray is the perfect foundation for any project, according to the company.

With a depth of just 25 mm, the stylish shower tray is claimed to be up to 30 per cent slimmer than others on the market, making it universally accessible for all ages and abilities and allowing a sense of space to be brought to any bathroom, wet room or en suite.

The contemporary shower tray is available in 28 sizes and three different shapes – quadrant, square and rectangular – and can be elegantly finished in a matt white or gloss white finish.

The acrylic coating on the shower tray also allows for an enhanced customer experience, being warmer underfoot than ceramic alternatives and easier to clean due to its non-porosity. It is also lightweight and easily installed by one person with the option for flush, surface-mounted or raised fitting, ensuring flexibility and stability in any bathroom, Ideal Standard adds.

The Ultra Flat New shower tray is complemented by a bespoke rectangular waste cover, designed with a minimalist flat-curve design and premium chrome finish. With an adjustable outlet and removable siphon parts, the waste cover is also easy to install and maintain.

Frederick Trzcinski, Marketing and Innovation Director at Ideal Standard Mena, says: “The Ultra Flat New shower tray has been designed with the belief that less is more and its appeal certainly lies in its simplicity. However, that’s not to say its design potential is restricted; with the huge variety of sizes, shapes and finishes available, the possibilities are almost unlimited.”

“At Ideal Standard, we develop our ranges with the customer in mind and we know that one small design detail can be the making or breaking of a bathroom. With Ultra Flat New, we’re giving developers, designers and homeowners the opportunity to realise their exact design ambition, without needing to compromise on space, practicality, ease of access or maintenance,” he adds.

Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard Mena, part of Ideal Standard International, is focusing on the growth and business opportunities of the Middle East, Egypt and Africa, with its head offices in Dubai, UAE.

Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. The company also owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.