01 February 2022
Saudi Arabia is now considered the top-performing market as the Middle East construction output recovers.
The Saudi construction market, which was valued at around $37 billion in 2020, is expected to register a CAGR of 5.2 per cent over the period 2021-2026.
“Construction companies are facing a new world. The marketplace is changing with both public- and private-sector project owners placing a new emphasis on sustainability and resilience,” explains Abdulrahman Inayat, Co-Founder and Director of W7Worldwide, a Saudi-based independent communications agency. “An organisation’s client base, stakeholders, competitors and relevant communication strategies may therefore be affected dramatically. The construction sector plays a key role in rebuilding efforts after crises, and this is the time to reach out with proactive communications to take on an industry leadership position.”
W7Worldwide has produced its timely guide with ‘7 Communication Strategies for the Construction Sector to Harness the Covid-19 Rebound’.
The report advises to firstly research the current market identifying trends and the sectors with the greatest resurgence to then revise the communications strategy accordingly.