01 June 2022

A wide choice of Geberit’s  ‘in front of’ and ‘behind’ the wall sanitary solutions will be prominently showcased at the Milan Furniture Fair “Salone del Mobile”, a leading international trade fair for the furniture and design world, which opens its doors in Milan, Italy, this month (June 7 to 12).

At the Salone Internazionale del Bagno pavilion (Hall 24 | G09 H10), the European market leader in the field of sanitary products will provide visitors with an opportunity to find out more about its innovations such as its modular and comprehensive solution Geberit ONE, the revised complete bathroom series Geberit Acanto or the shower toilet portfolio Geberit AquaClean, at its newly designed stand “House of Geberit”.

“Design and function enter into a ground-breaking combination at Geberit, so that its products shine both in front of and behind the wall. At the Salone del Mobile, we show this in an impressive way,” commented Sharib Rao, Specification Sales Manager – Gulf Region, who will be attending the event.

At the stand, Geberit has combined the best of both worlds: stylish design in front of the wall is paired with innovative sanitary technology behind the wall – showcasing the Geberit iCon, Acanto, Smyle and Geberit ONE bathroom series. The company will also be presenting the Geberit AquaClean shower toilet, the VariForm washbasin and various shower variants in the House of Geberit.

The House of Geberit, which has been designed by the Stuttgart-based Ippolito Fleitz Group, impressively shows how the products, which are usually installed invisibly behind the wall, are connected to those in front of the wall. For this purpose, the stand is built from the Geberit Installation System (GIS) and makes the world of know-how behind the wall and the world of ‘Design Meets Function’ visible.

“The 400-sq-m House of Geberit will be a new concept stand where you can discover and experience the latest products, surfaces and high-quality materials from Geberit,” said Rao.

“Geberit is connected to the world of architecture and is present with products around the globe in a wide variety of buildings. With its official appearance at the Salone del Mobile in Milan, the Geberit Group is once again underlining its close connection to the world of design and its role as an ideal partner from the trade and craft sectors,” he added.

With its bathroom series and bathroom products, Geberit continues to set standards for the bathroom of today and tomorrow.

The globally operating Geberit Group is a European leader in the field of sanitary products. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics.

Headquartered in Rapperswil-Jona, Switzerland, Geberit has 26 production facilities, of which four are located overseas. With around 12,000 employees in 50 countries, the group generated net sales of CHF3.5 billion ($3.52 billion) in 2021.

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Gulf Construction is the undisputed leading trade journal for the building and construction industries of Saudi Arabia and the other Gulf states. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals. In addition, regular features highlight technological developments within specific industry fields. Launched 40 years ago, the magazine has established an enviable reputation as an authoritative, respected journal with unmatched coverage of the Gulf region. Gulf Construction is essential reading for anyone with a serious interest in the region’s building and construction industry.