01 January 2024

Saudi Entertainment Ventures (Seven), a subsidiary of the kingdom’s sovereign wealth fund PIF (Public Investment Fund), has announced plans to set up its fifth entertainment destination, its largest in the Aseer region at an investment of more than SR1.3 billion ($346 million).

Strategically located between the cities of Abha and Khamis Mushait, near Abha International Airport, the new leisure hub is spread over a 64,000-sq-m area and has a built-up area of more than 79,000 sq m.

Unveiling the project, Seven said it is investing more than SR50 billion ($13.3 billion) to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector.

Designed by Gensler, a global architecture, design, and planning firm, the Aseer project’s architecture has been inspired by the ancient stone buildings of the area.

Saudi-based Modern Building Leaders (MBL) has been signed up by Seven to carry out the construction works.

Seven Abha will be home to eight unique attractions which include a family entertainment centre offering various experiences from arcade games, unique world-class rides to virtual reality areas.

There will be a outdoor Discovery Adventures jungle-themed attraction created in partnership with Warner Bros – Discovery Global Themed Entertainment - that provides exciting educational entertainment experiences; a Play-Doh themed entertainment centre that taps into children’s creativity and imagination being set up under licence by leading toy and game company Hasbro; and a 12-hole indoor golf adventure area with the latest technology.

Seven said it has partnered with leading firms in their respective fields to design the entertainment attractions in Abha including Cundall, Theme 3, Top Notch, Holofice, Thinkwell and Sea Quest.  

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