01 January 2024

Juffali Commercial Vehicles (JCV), a Saudi automotive powerhouse, has launched a dedicated luxury vehicle rental arm to address the growing demand for luxury transportation options, particularly from tourists and business travellers, thus redefining the kingdom’s transportation landscape.

JCV is recognised for its sophisticated and innovative approach to transportation.  Known for its Special Vehicles division (JSV) that caters to commercial needs, JCV is now venturing into the high-end rental market with a fleet of premium vehicles to address the current gap in this sector.

Renowned for its cutting-edge approach to automotive excellence, particularly through its Special Vehicles division, the company has unveiled the exciting new venture to not only meet the burgeoning demand for upscale vehicle rentals but also align with Saudi Arabia’s vision to boost its thriving tourism sector. The Special Vehicles division prioritises cutting-edge design, presenting a diverse fleet encompassing vehicles ranging from vans to buses, seamlessly combining commercial utility with entertainment features.

“Through the launch of the rental division, our objective is to establish a dynamic and sustainable presence, ensuring continuous accessibility to our clients. We are particularly focused on providing support to the tourism and hospitality sectors, aligning with the vision of the Kingdom of Saudi Arabia to enhance and develop the tourism industry,” said Heiko Schulze, CEO of Juffali Commercial Vehicles.

“While our focus is on tourism and hospitality, JCV’s luxury rental division presents a unique opportunity for investors in the construction sector. As Saudi Arabia’s tourism infrastructure – from hotels and resorts to entertainment venues – expands, the demand for high-end transportation will rise. Our service offers a flexible and scalable solution for developers and investors seeking to cater to this growing demand without the need for significant capital investment in their own fleet,” he added.

The launch comes at a time when Saudi Arabia is witnessing a surge in tourism, driven by eased visa restrictions and ambitious tourism projects. JCV aims to tap into this growth by providing a diverse fleet of luxury cars and reliable transportation services.

JSV’s dedication to providing top-tier vehicles positions the company as a key player in facilitating the travel experiences of both leisure and business visitors. This strategic positioning underscores its role not only as a service provider but also as a contributor to Saudi Arabia’s transformation into a global tourism hub.

JSV offers a complete luxury experience, going beyond providing vehicles. The company envisions customers effortlessly navigating through traffic in vehicles adorned with luxurious seats, accompanied by skilled drivers. This level of service enhances convenience and transforms the entire transportation experience, allowing customers to focus on enjoying the journey, Schulze said.

The strategic launch of the luxury vehicle division underscores a commitment to excellence, innovation, and aligning with Saudi Vision 2030’s ambitious tourism goals. Positioned as more than just a service provider, JSV emerges as a key contributor to Saudi Arabia’s transformation into a global tourism hub, offering not just vehicles, but a gateway to luxurious and seamless travel experiences. 

• Qiddiya launches gaming, esports district
• Seven to set up $346m leisure destination in Aseer
• Landbridge project back on track; PMC bidder selected
• L&T wins EPC deal for Amaala energy, water systems
• Juffali launches luxury vehicle rental business
• New Murabba signs up Aecom for PMC services
• Saudi project spending expected to stay steady
• Royal Opera House near Unesco site
• Diriyah breaks ground on luxury hotels
• Lifestyle, entertainment hubs launched at Neom
• EDECS lands Jeddah port infrastructure contract

Tags

Bahrain Eastern Province Safety & Security Focus: Costs & Disputes Health & Hygiene TechTalk Legally Bound Regional News Saudi Focus UAE Focus Events Tenders Manufacturers & Procurement

Gulf Construction is the undisputed leading trade journal for the building and construction industries of Saudi Arabia and the other Gulf states. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals. In addition, regular features highlight technological developments within specific industry fields. Launched 40 years ago, the magazine has established an enviable reputation as an authoritative, respected journal with unmatched coverage of the Gulf region. Gulf Construction is essential reading for anyone with a serious interest in the region’s building and construction industry.