Mohamed Hareb Al Otaiba (MHAO), one of the oldest diversified business groups in the UAE, has just completed a major revamping of its organisational structure to position itself strategically in a highly competitive market in time for its diamond jubilee year in 2006.
The Mohammad Hareb Al Otaiba (MHAO) Group, with its well-focused operations, is positioned to derive optimum results from the enormous construction activities planned in the GCC, says its chairman Mohamed Hareb Al Otaiba.
AOS, the region’s first distinctive flagship customer service company operating under the Mohammad Hareb Al Otaiba Group, has launched a breakthrough customer service initiative in the UAE.
The logistical operations of the company are handled by the Logistics Division, which enfolds clearing and forwarding, freight forwarding and deliveries/distribution (UAE) departments that operate independently to ensure a streamlined service. “Presently, the division caters to four divisions within the Mohamed Hareb Al Otaiba group.
Sportal – which hitherto has been a division handling leisure, sports, fitness and bowling under the parent company MHAO – has been demerged and accorded an independent company status. Sportal caters to the business of sports and fitness and of bowling through two exclusive profit centres.
Corporate Connections is Mohamed Hareb Al Otaiba’s foray into the ever-dynamic office technology sector.
The Hospitality, Commercial Catering and Food Services Division of Mohammad Hareb Al Otaiba has more than 30 years of operational history to boast about. Previously known as Food Services and Commercial Kitchen Equipment, this division has been transformed and has taken on a complete new look.
Homewide, the newest of the Mohamed Hareb Al Otaiba’s independent companies, is the demerged Domestic Appliances Division. With a corporate objective of tapping the lion’s share of the domestic market and penetrating the other GCC markets, Homewide has taken further steps in enhancing customer services and establishing brand identities.
Optimism is palpable as one enters Mohamed Hareb Al Otaiba (MHAO). Board member Ashraf Hamed is highly satisfied with the early fruits borne by the restructuring of the group.
The construction sector accounts for some 15 per cent of Avis’ business in the UAE, says a spokesman for the leading car rental agency in the UAE. “Avis’ vehicles are on a long-term lease with a number of construction firms based in the Northern Emirates.
Mohamed Hareb Al Otaiba (MHAO) holds credit for having brought to the Middle East the world leader in bowling centre equipment and the frontrunner in the elite global billiards business – Brunswick, with whom it shares more than a three-decades-old partnership.
Bosch, the global appliances giant, keeps one simple motto in mind when it innovates: ensuring the quality of life, based on maximum convenience, easy operation and absolute reliability. Today, Bosch boasts a first-rate product mix and has perfected solutions, which are consistently oriented towards people’s needs.
Mohammad Hareb Al Otaiba (MHAO) offers a spa that is not just a product, but a complete therapy for those who are stressed out, giving a real massage thanks to the perfectly placed jets, says Waleed Karam, sales manager Abu Dhabi of Sportal, which markets the product under the MHAO umbrella.
Leading locker systems manufacturer C&P – a part of the Christmann and Pfeifer Group of Germany – struck a partnership with Mohamed Hareb Al Otaiba (MHAO) to spread its reach to the whole of the GCC market.
Cuicina – the India-based kitchen accessories manufacturer which has successfully penetrated and progressively acquired a sizeable share of its domestic market – will now be launched on the UAE market at the Big 5 show this month. Cuicina offers a wide range of superior-quality stainless steel kitchen, wardrobe and bathroom accessories.
Associated with the world-reputed Nashuatec for more than 30 years, Mohamed Hareb Al Otaiba (MHAO) has successfully secured a significant market share for its document management solutions, services and supplies and established Nashuatec as one of the leading brands in the UAE.
Norditalia Ricambi of Italy deals in various high-quality sports and recreation equipment such as baby-foot, billiard and table tennis tables, which are offered to clients throughout the UAE through Sportal, a company within the Mohamed Hareb Al Otaiba group of companies.
Papandrea, a premier Italian kitchen and wardrobes manufacturer, will be offering its exclusive range of walnut and cherry wood products to individual customers across the UAE through Homewide’s specialty Destination Store by the end of this year, says Stefano Ferretti, managing director of Homewide, which is Papandrea’s GCC-wide agent.
Xerox Emirates – a joint venture technology and services enterprise set up in 1985 between Mohamed Hareb Al Otaiba (MHAO) Group and the global Xerox Limited – helps businesses deploy smarter document management strategies and find ways to enhance work efficiency.
