Wego, the number 1 travel app, and the German National Tourist Office (GNTO) have launched a new campaign that aims at positioning Germany as a leading destination for GCC travellers, seeking enriching experiences rooted in UNESCO World Heritage sites and eco-conscious adventures.

and the largest online travel marketplace in the Middle East and North Africa (MENA),

The partnership will focus on enhancing traveller engagement by offering personalised recommendations and exclusive content through Wego’s platform.

By integrating advanced data analytics and user feedback, the campaign aims to tailor travel experiences that cater to individual preferences and interests.

"We at the German National Tourist Office (GNTO) are thrilled to partner with Wego, one of the leading travel platforms in the region," said Yamina Sofo, Director of the Marketing & Sales Office – German National Tourist Office (GNTO) GCC.

"This collaboration reflects our commitment to building strong relationships with local travel experts who understand the unique preferences of GCC travellers.

“Germany offers a wealth of experiences, from its UNESCO World Heritage Sites to its breathtaking natural beauty.

“Through this partnership, we aim to showcase these treasures to a wider audience and inspire longer stays that allow travellers to delve deeper into German culture and immerse themselves in the sustainable practices that are a hallmark of German tourism.

“We believe this partnership will encourage responsible travel and create lasting memories for all who choose Germany as their next destination," she added.

This initiative aligns with Germany's commitment to fostering sustainable tourism practices and aims to leave a positive, lasting impact on both travellers and the environment.

"Partnering with the German National Tourist Office is a fantastic opportunity for us to highlight Germany's unique attractions to a broader audience," said Mamoun Hmedan, Chief Business Officer, Wego.

"Germany is a destination that offers something for every traveler, from its rich history and culture to its stunning natural landscapes. Our collaboration aims to inspire and facilitate exceptional travel experiences for our users."

Through Wego’s advanced search and booking, travellers get the best options to book their flights and accommodation to explore the best of Germany.

The campaign will feature targeted social media promotions, and travel guides to help travel book their trips.

Wego’s platform will showcase tailored itineraries, emphasizing Germany's UNESCO World Heritage sites, including the historic city of Berlin, the enchanting castles of Bavaria, the picturesque Rhine Valley, and the vibrant cultural hubs of Munich and Hamburg.

Whether travellers are drawn to Germany's historic architecture, vibrant festivals, or pristine landscapes, the country's UNESCO sites and sustainable tourism initiatives offer something for everyone.

Nature lovers are spoiled for choice with the picturesque landscapes of the Black Forest, the Rhine Valley's vineyards, and the pristine shores of the Baltic Sea. And let's not forget the culinary delights, where savoury sausages, hearty pretzels, and world-renowned beers tantalise the taste buds. – TradeArabia News Service