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Rocco Forte Hotels launches timeless Italian style apartments

DUBAI, September 11, 2024

Rocco Forte Hotels has announced the opening of Rocco Forte House Milan, Italy, on August 29, 2024, at the heart of Milan – the 11 exclusive apartments on Via Manzoni that promise guests an extraordinary combination of luxury, privacy and personalised service.

The apartments are the first of their kind in the city, bringing the innovative and unique private residence concept to Milan through Rocco Forte Hotels’ distinctive hospitality.

Rocco Forte House Milan is situated amidst the thriving energy of Milan’s fashion square mile. The apartments are designed for guests to experience the city’s charm, whilst offering contemporary yet timeless Italian style.

Each apartment faces onto a traditional Milanese courtyard, and the distinct design of Olga Polizzi, Director of Design for the group, in collaboration with Paolo Moschino and Philip Vergeylen, is reflected throughout the detail of each residence.

The 19th century palazzo, overlooking onto the prestigious Via della Spiga, boasts original stuccos, ceilings adorned with frescoes, and antique furniture on the Noble Floor – a reflection of the city’s wealthy past.

In contrast, large glass windows and terraces feature in the more contemporary style of the upper floor apartments.

The apartments have been named after four of the most iconic areas of the centre of Milan making the destination a matchless point of reference in terms of worldwide style – Brera, Duomo, Isola and Tortona.

In addition to their unique design, the residences are characterised by the service, concierge, valeting and a dedicated chef, and gym for the sole use of guests.

Charles Forte, Director of Development and New Acquisitions, who has been operating in the luxury hospitality branch of the Forte family company in the business for four generations, said: "We are thrilled to open Rocco Forte House Milan introducing a new concept to the city, that combines the intimacy of a private home with the service Rocco Forte Hotels is known for.

“Following the great success of Rocco Forte House Rome, and in response to the market's desire for residence-style living, the one-, two- and three-bedroom apartments, allow guests to prioritise privacy without compromising on their experience."

Olga Polizzi said: “Rocco Forte House Milan is  a collection of stunning apartments right in the centre of the city.

“In collaboration with Philip Vergeylen and Paolo Moschino, we created a design that blends elegant Milanese style with the comfort and warmth one would expect in a home.

“The residences embody the true sense of Milan through the architecture and design, which is a complete mix of old and new.

“The magnificent building is classical 19th century, yet we have used contemporary elements throughout, keeping the building’s past alive through the frescos and fireplace features. I always enjoy collaborating with Paolo & Philip, who we have worked with on many occasions – they understand that comfort is as important as interesting design." – TradeArabia News Service

 




Tags: Italy | Rocco Forte Hotels |

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