Trip.com Group will share its vision for the future of travel and showcase its pioneering efforts to revolutionise travel experience at the SuperBridge Summit 2024 (October 15-16) in Dubai, where it will also serve as the event’s title partner.

Organised by the Dubai World Trade Centre (DWTC) and the SuperBridge Council, the summit will take place at the One&Only One Za’abeel Hotel, Dubai.

The second edition of the summit, to be held under the theme ‘Innovate for Next Gen,’ will see Trip.com Group sharing its expertise and solutions that aim at connecting partners and peers to enhance the customer experience, share innovations and trends that are transforming the sector, and to shape a shared vision for the future of travel.

Trip.com Group will host an exclusive session at the summit titled ‘Human Connections in the Digital Age’, led by Jane Sun, CEO of Trip.com Group. The session will examine the enduring importance of genuine human connections and interactions, and discuss how large-scale global events can contribute to fostering cross-cultural understanding.

Jane Sun, CEO of Trip.com Group, said: ‘At Trip.com Group, our mission is to pursue the perfect trip for a better world.

“We are thrilled to support the SuperBridge Summit 2024 in its efforts to drive collaboration and innovation towards this goal. We eagerly anticipate sharing our vision and initiatives with industry peers. Through continuous investment and innovation, we aim to shape an exciting and prosperous future for travel together.’

Trip.com Group utilises cutting-edge solutions to enhance travel experiences. For instance, the adoption of an innovative live-streaming model has set new industry standards in enhancing engagement with customers, and has achieved over 2.1 billion cumulative views since its launch in 2020.

The leading one-stop travel service provider has also leveraged emerging technologies and innovative solutions to boost its customer service.

By integrating artificial intelligence to handle routine requests, according to the Trip.com Group Environmental, Social and Governance Report 2023, the company has saved 500,000 hours of waiting time for customers in 2023. Similarly, its AI assistant, TripGenie, has addressed over 1 million enquiries since its launch in 2023.

Vanessa Xu, Co-Founder of SuperBridge Council, said: ‘We are delighted to partner with Trip.com Group for the SuperBridge Summit 2024.

“The brand’s steadfast dedication to innovation to serve advancement of human connectivity align seamlessly with the summit’s mission to foster growth economically and socially, and to contribute to betterment of the world for next generations across people.” - TradeArabia News Service