01 September 2010

THE Big 5 show, held annually in Dubai, UAE, has in the past created business worth millions of dollars, reinforcing the fact that it is the leading event for the building and construction industry in the Middle East, according to recent research.

The premier event has firmly established itself as a place where the construction industry comes to do business – the Metro, Palm Jumeirah and the Burj Al Arab, for example, were all specked out at the show.
And once again, keeping with tradition, the event will once again provide a forum for significant business to take place, in addition to offering unparalleled opportunities for the industry to learn from international experts about best practice, new developments and the shape of the industry in the future.
Set to take place from November 22 to 25 this year at the Dubai World Trade Centre, The Big 5 2010 aims to capitalise on the massive opportunities still available in the construction industry in the Middle East, by bringing together exhibitors and visitors from across the world.
However, in the past, there has never before been an estimate of the value of business involved. The Big 5, therefore, commissioned Vivid Interface, a full service agency specialising in event market research, to undertake this study.
The research showed that 90 per cent of visitors to The Big 5 had purchasing responsibility, and 81 per cent were likely to do business with an exhibitor. Average exhibitor sales to The Big 5 2009 visitors were estimated at in excess of $700,000 at the show, and over $1.1 million afterwards. In addition, average exhibitor sales to other exhibitors were over $650,000 at show and around a further $755,000 after the show.
Simon Mellor, vice-president of construction at dmg events, the show’s organiser, says: “Our research has validated what we have always known, that multi-million dollar deals are done as a direct result of attending The Big 5. Our extensive experience and feedback from attendees has allowed us to refine the show and it now without doubt provides a winning combination of a place to do business in addition to a forum for learning about the industry from senior global executives.”
Having recently become the first construction exhibition in the UAE to be BPA audited, The Big 5 is the one show that is able to provide transparent and accurate visitor numbers, so that exhibitors can clearly see the regional and international reach the event has secured to date. Doing business at the event is only a part of the reason why companies attend, however. The Big 5 also provides a vital place of learning for the industry, and this year will offer a high-profile conference programme, in addition to some brand new concepts, such as training courses from some of the industry’s most influential organisations.

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