Dornbracht New line fits in anywhere
01 April 2011
DORNBRACHT is now offering an innovative range of fittings, which can fit into almost any living environment. Its universal shape makes IMO a building block for individual bathroom design, says its Germany-based manufacturer.
“With IMO, Dornbracht is presenting a range of fittings that are truly unique and entirely versatile,” says a spokesman for Dornbracht. “Its design, created by Sieger Design, unites two prevalent formal expressions, combining a round body with a right-angled lever and spout. This hybrid-shape design lends the series a universality, which appears modern, clear-cut and high-quality.”
The IMO product range provides a complete set of fittings and accessories for any bathroom application.
“The name of the series, IMO, refers to the web abbreviation of the expression ‘in my opinion’ and cites this expression, placing not the fitting, but the user’s individual view of life in the foreground. Their opinion, their tastes and their individual design style are what define IMO’s overall appearance,” he says.
IMO places the individual need of “being yourself” at the heart of the bathroom concept. Therefore, six living environments have been developed for the range, which act as non-binding design guidelines for different interpretation possibilities.
“With IMO, everybody has the chance to be the designer of his or her own bathroom environment and to lend it its own added value,” the spokesman adds. “Whether a young professional, a young family, a fashionable young girl, a sophisticated bachelor or the more mature, everyone has the opportunity to fit out his or her bathroom individually and with a high-quality range of Dornbracht fittings.”
The room concepts include IMO Family, a creative, natural and vibrant family bathroom, embodying flexibility and strength; the IMO Single Man is for the modern man, acts as a space for reflecting his personal style; while IMO Single Woman unites moments of relaxation and elegance. Other products include IMO Best Ager, IMO Young Professionals and IMO Teenage Girl.
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