01 August 2011
THE Big 5 2011, to be staged from November 21 to 24 in Dubai, will introduce new features and opportunities to help drive business forward in the GCC region, where an estimated $915 billion worth of construction projects are expected to be undertaken over the next two years, says dmg::events, the organiser.
“The Big 5 exhibition has been on a journey alongside the industry over the past few years,” commented Andy White, event director for The Big 5 2011, “and we are constantly in touch with exhibitors and leading industry experts to ensure that what is on offer over the four-day event is in tune with business being done.”
Heralded as the most influential event for the building and construction industry in the region and responsible for significant economic growth across the construction industry, The Big 5 is set to reflect this evolving landscape of the industry in 2011.
“Following a round table discussion with members of The Big 5 Platinum Club, key decision-makers from the industry with budgets of over $100 million, it became apparent that a need for knowledge share with a focus on products and sustainability was being increasingly sought out,” White said. “The event has, therefore, made a significant commitment to creating additional platforms for discussion and showcasing new products together with applications and solutions.”
Product specific seminars and green issues will be taking centre stage at the 2011 event, with dedicated arenas for exhibitors and industry experts to showcase innovative technology and relevant applications. The increasing importance of knowledge share across a number of sectors has also generated the creation of more than 80 free-to-attend seminars. Led by experts from the field who have collaborated on some of the most challenging projects seen across the globe, these seminars will include information on key products and technologies, with real-life case studies, analysis of challenges and solutions.
There will also be seminars dedicated to international exhibitors, who want to find out further information about doing business in the region, how to set up an office and how a manufacturer can go about setting up a contract with a local distributer.
Taking place at Dubai International Conference & Exhibition Centre, The Big 5 will also be continuing its support to sustainability and green building. The Green Build Congress will provide an opportunity for all construction sectors to better understand the drivers for sustainable change, as well as gain experience in the practical elements of benchmarking and implementation.
Global politicians, CEOs and experts involved in the strategic planning and execution of sustainable processes will be presenting their own theories and experiences relating to green technologies and practices in the region. The event will include a ‘Vision Day’ with industry experts defining their vision for a green and sustainable future, followed by a two-day ‘Action Forum’, enabling action of a green strategy in an interactive, practical and engaging event format.
White said: “This year, feedback has shown that there needs be a strong focus on products, what is new in the market and what products can help make construction processes more efficient and more sustainable. We are constantly searching for new and innovative ways to evolve and ensure the event is completely in sync with the industry. Feedback this year has provided us with a clear direction and a strong four-day programme that propels The Big 5 into a new era.”