Tadano acquires Demag Mobile Cranes
01 October 2019
Tadano has completed its $215-million acquisition of the Demag Mobile Cranes business, thus bringing together two of the top names in the lifting equipment industry – each well known for safety, quality, innovation, and performance.
The Tadano and Demag brands now leverage a long combined history of manufacturing and lifting experience and are looking to push forward, innovate, and contribute to the success of its customers worldwide.
“The Tadano Group’s strategy is to become the global leader in the lifting equipment industry and the premier choice with our customers. The Demag Mobile Cranes acquisition is one vital step toward achieving that goal,” says Koichi Tadano, president and CEO of Tadano. “It expands our penetration into many markets throughout the world, adds lattice boom crawler cranes to our overall product line, and enhances the capacity range of our all-terrain cranes. By working together, we can better respond to our customers’ needs and give them greater added value than ever before.”
In addition to technological and manufacturing excellence, Demag’s mobile cranes give Tadano one of the most complete ranges of lifting equipment solutions available from a single manufacturer.
It expands the product line with eight lattice boom crawler crane models with lift capacities from 400 to 3,200 tonnes.
Also, Demag’s 15 all-terrain crane models enhance Tadano’s maximum lift capacity in-segment to 1,200 tonnes. Post-acquisition, the Tadano Group’s total lifting equipment line now includes more than 80 models, including rough-terrain, all-terrain, lattice and telescopic boom crawler cranes, truck cranes, and more.
In seeking to lead the industry, Tadano will build synergy with the Demag line to increase efficiencies and drive innovation. It will unite and further enhance the strengths of Demag and Tadano Faun GmbH (TFG).
“As our journey with Demag begins, our most immediate goal is ensuring ‘Business as Usual’ for current Demag customers,” says Tadano.
“We are committed to a seamless transition that allows these stakeholders to continue with their important business smoothly and successfully, while we continue on with the Tadano Group Vision of ‘Pursuing Further Excellence for the World and Future’.”
As a subsidiary of the Tadano Group, the Demag Mobile Cranes business’s legal entity name will be changed to Tadano Demag.
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