01 November 2016

Manitowoc has made two senior appointments for the Asia and Middle East region. The new roles have been created in alignment with Manitowoc’s recent reorganisation, which saw its tower crane activities operated independently from its mobile crane and crawler crane operations.     

As a result, David Semple’s new title is senior vice president, mobile cranes, Asia and the Middle East. He was previously vice president of sales for the Middle East and English-speaking Africa; and will remain based in Dubai. 

Christophe Simoncelli takes on the new role of vice president, tower crane sales, Asia and the Middle East. He was previously vice president of sales for Western Europe and French-speaking Africa. Simoncelli has relocated from France to Singapore, and has also assumed the role of general manager for the company’s regional headquarters in the country.  Both Semple and Simoncelli, who have assumed the new roles, have close to 20 years of experience at Manitowoc, working primarily in sales and general management functions across the company’s product lines. 

The respective tower crane and mobile crane organisations will cover a range of customer-facing activities, including sales of new and used cranes; spare parts sales; rental sales; field service activities; marketing support; and marketing communications.

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