Gulf Construction Online - One Hempel everywhere, a global strategy

Regional News

In the picture ... participants at the events.

One Hempel everywhere, a global strategy

01 March 2007

AS global paints giant Hempel embarks on a new unifying strategy and vision, Hempel Middle East-West (HMEW) recently held events simultaneously across in Bahrain, Kuwait and Saudi Arabia (Dammam, Riyadh, and Jeddah) to brief all its staff and factory workers of the mission and vision of the company, a global challenge among all Hempel associates worldwide that must be met over a five-year period.

“Every company has challenges it must meet and Hempel is no different,” says HMEW marketing manager Roger Rayla. “The key to success depends on finding innovative and effective solutions to those challenges.”
“A robust strategy,” he continues, “begins with a unifying mission and vision. The mission and vision statement of the company has been defined and established among all the Hempel Group associates worldwide.”
Nigel Preece was appointed ambassador of the event for Hempel Bahrain, Tony Torbey for Kuwait, Yusuf Al Sayed in Dammam, Ian McCahill in Jeddah and Ahmed Abdl Aziz in Riyadh.
Three foundations for Hempel’s future – competencies, alignment and standardisation – were laid out during the briefing.
Rayla explains: “The first involves building competencies to ensure that all staff have the skills and capabilities to meet strategic objectives. The second is aligning internal processes, procedures, principles, roles, responsibilities and communication to synchronise activities across the regions and meet our common challenges as a united company. The third is the standardisation of our technology and operational procedures in order to simplify the way we work and improve efficiency.”
After the briefing, all employees were challenged to portray the company’s new vision through a painting contest, themed as “Painting Hempel”, in which they were organised into groups and asked to paint into their canvasses how they interpreted the new mission and vision of the company within a 45-minute time frame.
Each group explained, in writing, their interpretation of their painting. The unified judging and selection process was explained to them, including those of other Hempel associates worldwide.
All the participants themselves had to cast their votes for the best painting in the region, which will be endorsed to the Hempel headquarters in Denmark and compete with those that were also selected in other countries.
The winners will be announced soon and will be rewarded with prizes and given due recognition through the group’s newsletter and the intranet.
“By combining an innovative environment with resourceful and committed employees, Hempel delivers and supports the most efficient coating solutions,” Rayla concludes.